Об этом курсе
4.2
Оценки: 19
Рецензии: 4
This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur. We will share with you the following lessons: Love and Knowledge are infinite: grow and share; Learn from Failures and Successes; Nothing Moves without a Vision; Have a Differentiated Market Transforming Strategy; Dare to Take Action; Fight Resistance; It is All About the Ecosystem; Build a Team; Keep it Simple and Work Hard. By the end of the course the learner will: * Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice. * Know how to apply creativity to generate creative ideas in a wide range of strategic management issues. * Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices * Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the action they require (zoom out) and generate a novel and useful solution * Transform ideas into real value-creating products, services and processes. * Be able to analyze both success and failure and draw conclusions from both, for improving future innovative efforts. * Be able to identify and create key features of innovative products and services and in doing so, generate strategically differentiated innovations that are unique * Be able to present your ideas persuasively and overcome resistance. * Know how to simplify a complex product and make it user friendly. Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen....
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Предполагаемая нагрузка: 4 weeks of study, 2-3 hours/week

Прибл. 19 ч. на завершение
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English

Субтитры: English
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Только онлайн-курсы

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Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

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Предполагаемая нагрузка: 4 weeks of study, 2-3 hours/week

Прибл. 19 ч. на завершение
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English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
5 ч. на завершение

Introduction

A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations....
Reading
10 видео (всего 80 мин.), 6 материалов для самостоятельного изучения, 4 тестов
Video10 видео
Introduction16мин
Love and Knowledge are Infinite, Grow and Share - video 17мин
Love and Knowledge are Infinite, Grow and Share - video 24мин
Love and Knowledge are Infinite, Grow and Share - video 38мин
Learning from Failure and Success - video 19мин
Learning from Failure and Success - video 25мин
Learning from Failure and Success - video 37мин
Nothing Moves Without a Vision - video 18мин
Nothing Moves Without a Vision - video 23мин
Nothing Moves Without a Vision - video 38мин
Reading6 материалов для самостоятельного изучения
General Instructions for the course10мин
A Letter to Our Learners10мин
Additional Readings - Introduction10мин
Additional Readings - Love and Knowledge are Infinite: Grow and Share10мин
Additional Readings - Learn from Failures and Successes: Failing is Good!10мин
Additional Readings - Nothing Moves without a Vision10мин
Quiz3 практических упражнения
Love & Knowledge6мин
Failure & Success4мин
Vision4мин

2

Раздел
Clock
4 ч. на завершение

Strategy, Action & Resistance

Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance. ...
Reading
9 видео (всего 67 мин.), 3 материалов для самостоятельного изучения, 4 тестов
Video9 видео
Have a Differentiated Market Transforming Strategy - video 28мин
Have a Differentiated Market Transforming Strategy - video 37мин
Dare to take action - video 19мин
Dare to take action - video 26мин
Dare to take action - video 35мин
Fight Resistance - video 16мин
Fight Resistance - video 29мин
Fight Resistance - video 36мин
Reading3 материала для самостоятельного изучения
Additional Readings - Have a Differentiated Market-Transforming Strategy10мин
Additional Readings - Dare to Take Action10мин
Additional Readings - Fight Resistance10мин
Quiz3 практических упражнения
Build a Differentiated Market Strategy4мин
Dare to Take Action6мин
Fight Resistance4мин

3

Раздел
Clock
4 ч. на завершение

Ecosystem, Team & Simplicity

Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service....
Reading
9 видео (всего 66 мин.), 3 материалов для самостоятельного изучения, 4 тестов
Video9 видео
It's all About the Ecosystem - video 26мин
It's all About the Ecosystem - video 36мин
Build a Team with the Right Culture - video 16мин
Build a Team with the Right Culture - video 210мин
Build a Team with the Right Culture - video 35мин
Keep it Simple - video 19мин
Keep it Simple - video 27мин
Keep it Simple - video 35мин
Reading3 материала для самостоятельного изучения
Additional Readings - It is All About the Ecosystem10мин
Additional Readings - Build a Team: It is About the Culture10мин
Additional Readings - Keep It Simple!10мин
Quiz3 практических упражнения
Ecosystems4мин
Build a Team4мин
Keep It Simple6мин

4

Раздел
Clock
4 ч. на завершение

Summary & Final Assignment

We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this. ...
Reading
9 видео (всего 77 мин.), 3 материалов для самостоятельного изучения, 3 тестов
Video9 видео
Work Hard - video 26мин
Summary5мин
Interview with Nobel Prize winner Prof. Dan Shechtman - video 15мин
Interview with Nobel Prize winner Prof. Dan Shechtman - video 24мин
Interview with Ariel Maislos (Anobit)20мин
Interview with Uri Weiser - part 16мин
Interview with Uri Weiser - part 28мин
Interview with Uri Weiser - part 38мин
Reading3 материала для самостоятельного изучения
Additional Readings - Work Hard10мин
General Instructions for Final Assignment10мин
Podcast by Kfir Damari (SpaceIL)10мин
Quiz2 практических упражнения
Summary & Conclusion6мин
Group Discussion Participation4мин
4.2

Лучшие рецензии

автор: ZSJul 19th 2016

Outstanding session! Thanks to Professor Shlomo and Dadi Perlmutter for sharing their wisdom and their convergent visions. -Zyad

Преподавателя

Prof. (Emeritus) Shlomo Maital

Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion
Industrial Engineering

О Technion - Israel Institute of Technology

The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel...

О специализации ''Startup Entrepreneurship'

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything. Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One. Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company....
Startup Entrepreneurship

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  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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