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Вернуться к Реклама и общество

Отзывы учащихся о курсе Реклама и общество от партнера Университет Дьюка

Оценки: 797
Рецензии: 187

О курсе

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Лучшие рецензии

14 июня 2018 г.

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

2 мая 2017 г.

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

Фильтр по:

101–125 из 184 отзывов о курсе Реклама и общество

автор: Nishant N

28 окт. 2019 г.

I love how the mooc is making me analyse everything around me

автор: Hani R S

8 июня 2020 г.

amazing course special thanks to Mr. O'Barr for this course

автор: John v

6 июня 2020 г.


автор: NEHA S

10 июня 2020 г.

Superb very well explained ..our mentor was awesome...

автор: Hazel M

12 мар. 2017 г.

It has been a very informative and interesting course.

автор: Suchen D

19 июля 2021 г.

perfect experience!learned a lot from this course.

автор: Shan Z

4 окт. 2021 г.

It has been a great joy to participate. Thanks!

автор: Koh X W

9 янв. 2021 г.

One of the best advertising course I attended.

автор: Diego F G M

2 мая 2021 г.

Thank you very much Dr. William M. O'Barr,

автор: prashant t

2 мая 2017 г.

very nice and very effective course :)

автор: Thảo T

24 июля 2017 г.

This is a very useful course. Thanks

автор: Nguyễn T P L

24 июля 2017 г.

This is a very useful course. Thanks

автор: Nguyễn T P L

24 июля 2017 г.

This is a very useful course. Thanks

автор: Prakash A

30 нояб. 2020 г.

Very Engaging and well presented

автор: Garima

10 июня 2017 г.

Great course! Very well designed

автор: LIYA M J

25 сент. 2020 г.

good and interesting course .

автор: YOGA M D M

1 апр. 2018 г.

Congratulations Professor!

автор: Nguyễn T P L

25 июля 2017 г.

The course is very helpful

автор: Swapnil S C

19 июля 2020 г.

great learning experience

автор: SHIKHAR Z

14 мар. 2019 г.

Amazing, I learned a lot.

автор: Fraidoon S

15 февр. 2017 г.

it is a wonderful course!

автор: Shayene R d S

2 сент. 2020 г.

Estou adorando o curso!!

автор: zoubida d

29 авг. 2020 г.

Very interesting course

автор: Губин Т С

18 мар. 2019 г.

Willam Barr is a genius

автор: Devin F

2 апр. 2021 г.

I enjoyed this course!