Об этом курсе
4.7
Оценки: 69
Рецензии: 19
Специализация
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Прибл. 15 часа на выполнение

Предполагаемая нагрузка: 5 weeks of study; 2 hours per week. ...
Доступные языки

Английский

Субтитры: Английский, Испанский, Арабский...
Специализация
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Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень

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Часов на завершение

Прибл. 15 часа на выполнение

Предполагаемая нагрузка: 5 weeks of study; 2 hours per week. ...
Доступные языки

Английский

Субтитры: Английский, Испанский, Арабский...

Программа курса: что вы изучите

Неделя
1
Часов на завершение
3 ч. на завершение

Welcome. Let's develop a persuasive argument.

In this module, we’ll focus on the key strategies for designing persuasive speeches. In examining persuasive speaking, we tackle both solid argument and eloquent writing. After sorting through the broad concerns about persuasion, we start with some of the most powerful argumentative tools you can have: status quo and stock issues. By the end of the week, these two ideas will have helped us figure out what we need to argue (and what we don’t) and how to go about it. If you want some feedback, you’ll be able to upload an introductory speech for peer review....
Reading
15 видео (всего 56 мин.), 5 материалов для самостоятельного изучения, 3 тестов
Video15 видео
What’s this course about?3мин
What are the assignments?4мин
What is persuasion?4мин
Good persuasion requires careful planning.3мин
Good persuasion involves logos, pathos, and ethos4мин
Good persuasion responds to questions of fact, policy, and value.3мин
What’s the status quo and burden of proof?4мин
What are the stock issues and how do they help?4мин
Stock issue: Ill. Something demands our attention.2мин
Stock issue: Blame. Why does the ill persist?2мин
Stock issue: Cure. What should we do?3мин
Stock issue: Consequences. What happens if we act?3мин
Using these tools to build arguments for and against.4мин
How to record speech videos4мин
Reading5 материала для самостоятельного изучения
Week 1 preview2мин
Persuasive speech assignment description10мин
Stock issues in action--Barack Obama15мин
Week one lesson summaries10мин
Week one assignment check-in15мин
Quiz2 практического упражнения
Persuasion6мин
Week one quiz10мин
Неделя
2
Часов на завершение
3 ч. на завершение

Designing your persuasive speech

Having mapped out a basic strategy, we now need to think more about the audience and how to respond to their concerns. Additionally, we need to build the speech logically. We will examine how to design congruent speeches that build to clear and motivational calls to action. By the end of the week, you will have a number of techniques for making your case in a way that invites agreement rather than disagreement. If you want strengthen these skills, you’ll be able to engage in some speech analysis....
Reading
13 видео (всего 53 мин.), 8 материалов для самостоятельного изучения, 4 тестов
Video13 видео
Congruency. Everything should fit together.5мин
Calls to action. What should the audience do?5мин
Calls to action. Highlighting audience efficacy.3мин
Stock issues arrangement. Building to the call to action.5мин
Monroe's motivated sequence. Helping the audience visualize the cure.2мин
Go big. Move from policy to value.4мин
Go small. Protect the argument from larger issues.4мин
Challenge softly. Introduce new evidence.3мин
Find your cost-benefit balance2мин
Show, don't tell. Include a story.3мин
Validate your argument. Include some testimony.3мин
Sample persuasive speech #16мин
Reading8 материала для самостоятельного изучения
Week 2 preview2мин
Congruencey--Bill Gates on education spending15мин
Arrangement--driving to a clear cure12мин
Argument tactics. Reading and responding to audience concerns.1мин
Speech analysis #1 overview5мин
Matt's feedback10мин
Week two lesson summaries10мин
Week two assignment check-in10мин
Quiz3 практического упражнения
Persuasive arrangement6мин
Argument tactics6мин
Week two quiz10мин
Неделя
3
Часов на завершение
3 ч. на завершение

Strategic and motivational language

In this module, we'll move from persuasive ideas to a completed argument and speech draft. I think everyone should take the time to become familiar with the fallacies discussed in this module. Globally, the quality of argumentation and reasoning would be better if everyone had a stronger grasp of these concepts. As you well know, persuasion isn't just argument - it's also the crafting of strategic and stylistic language. When people think about the most famous speeches in history, they tend to think of stylistically rich speeches. By the end of the week, you will have a list of strategies for avoiding fallacies and framing your case strategically and stylistically. If you want some feedback, you’ll be able to upload a persuasive speech outline for peer review and engage in some speech writing. ...
Reading
13 видео (всего 58 мин.), 5 материалов для самостоятельного изучения, 4 тестов
Video13 видео
Fallacies of reasoning. Something is missing4мин
Fallacies of reasoning. Flawed causality.3мин
Fallacies of relevance. Bad evidence.3мин
Fallacies of relevance. Bad response.3мин
Framing. Building credible commonalities.3мин
Identification. We're on the same side.4мин
Topic value. Finding the best words for your subject.5мин
Stylistic devices are easy equations for eloquence.2мин
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6мин
Phrasing repetition. Anaphora, epistrophe, and symploce.6мин
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6мин
Stylistic hotspots. Where to include style in your speech.3мин
Reading5 материала для самостоятельного изучения
Week three preview2мин
Building common identities--Maria Ressa15мин
Integrating style--Advocating for St. Jude's10мин
Week three lesson summaries10мин
Week three assignment check-in10мин
Quiz3 практического упражнения
Fallacies6мин
Style6мин
Week three Quiz14мин
Неделя
4
Часов на завершение
2 ч. на завершение

Compelling delivery

In this module, we’ll finish our work on persuasive speaking. We'll talk about the dreaded "UM", a bane of speakers and an issue that merits study. We'll also go over some tips for reducing these sorts of disfluencies. We'll spend a bit of time thinking about some good delivery practices. Finally, we'll explore some models of imitation. By the end of the week, you will have a couple of speaking techniques to make every speech you give sound more confident and moving. If you want some feedback, you’ll be able to upload a practice persuasive speech for peer review....
Reading
10 видео (всего 41 мин.), 5 материалов для самостоятельного изучения, 3 тестов
Video10 видео
How can I avoid saying um?4мин
Dressing for a successful speech.3мин
Preparing your speaking space.3мин
Engaging the audience by working the room.4мин
Making good eye contact.3мин
Who is a good model of imitation for you?3мин
Barack Obama. A model of stylistic energy.6мин
Bobby Jindal. Beware of over-relying on your scripts.4мин
Stylistic delivery requires your commitment.3мин
Reading5 материала для самостоятельного изучения
Week four preview2мин
Speech analysis #2 overview2мин
Matt's feedback10мин
Week four lesson summaries10мин
Week four assignment check-in10мин
Quiz2 практического упражнения
Um6мин
Week four quiz10мин
4.7

Лучшие рецензии

автор: VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

автор: PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

Преподаватель

Avatar

Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

О University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

О специализации ''Dynamic Public Speaking'

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

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