Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy (https://www.coursera.org/learn/competitive-strategy) and Advanced Competitive Strategy (https://www.coursera.org/learn/advanced-competitive-strategy).
The final course in the Competitive Strategy and Organization Design specialization covers the internal workings of an organization and its interactions with the outside world. Where the first two courses mainly covered the way firms interact with the outside world, in particular competitors and complementors, the third course looks at the way a firm’s organization should be designed to compete effectively.
Этот курс входит в специализацию ''Специализация Competitive Strategy and Organization Design'
Strategic Organization Design
4.6
(оценок: 101)
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Специализация Competitive Strategy and Organization DesignМюнхенский университет Людвига-Максимилиана (LMU)
Об этом курсе
3,157
3,157Приобретаемые навыки
Organization DesignStrategic ManagementBusiness StrategyOrganizational Structure
Программа курса: что вы изучите
Неделя
12 ч. на завершение
Structure Organizations
This module will introduce the fundamental dimensions of organization design. We will take a designer’s point of view and first introduce the “objective” elements of organization design, the organizational structure. This is reflected in the organization chart, the size and importance of the functional units, the organization by product lines, functions or geographical units. The second part of the module will cover other elements that govern the interaction between units and individuals, such as the degree of formalization and centralization, the reward system and the degree of task division.
9 видео ((всего 72 мин.)), 2 материалов для самостоятельного изучения, 3 тестов
9 видео
Introduction3мин
Definitions and Examples14мин
Organizational Challenges10мин
Strategic Organization Design9мин
Structural Dimensions9мин
Contextual Dimensions5мин
Promoting Cooperation and Coordination14мин
Wrap Up1мин
2 материала для самостоятельного изучения
Course Overview10мин
Book Chapter & Lecture Slides10мин
3 практического упражнения
Understanding Organizations4мин
Basics of Organization Design4мин
Structure Organizations20мин
Неделя
21 ч. на завершение
Manage Complexity and Interdependence
This module will integrate the elements laid out in the previous one. For an organization designer, it is crucial to realize that each of the elements will interact with others. For example, screening employees for their intrinsic motivation and subsequently leaving them little autonomy would lead to decreased performance. After laying out the general patterns of complementarity and substitutability, the module will proceed to outline the consequences for changing an organization’s design. Changes of a single design element will likely trigger further changes in other, related elements, and some organizational aspects like corporate culture or existing human capital may not be easy to change, if at all.
7 видео ((всего 38 мин.)), 1 материал для самостоятельного изучения, 3 тестов
7 видео
Introduction1мин
Definitions and Examples7мин
Causes and Effects5мин
Managing Interdependence5мин
Channeling Individual Behavior7мин
Designing Complementarities9мин
Wrap Up1мин
1 материал для самостоятельного изучения
Lecture Slides10мин
3 практического упражнения
Understanding Complexity8мин
Managing Complexity6мин
Complexity and Interdependence20мин
Неделя
31 ч. на завершение
Understand your Surroundings
The design of an organization is also affected by the firm’s environment. Firms finding themselves in a competitive environment may have to compete for key resources, including employees, with other firms, which may affect the way they recruit, but it may also have repercussions for the type of employees, or other resources, the firm can acquire. Similarly, if firms strive to continuously innovate and seek out new market opportunities, they have to be designed in a way to support this goal. Thus, a firm’s strategy, its competitive environment and its organization design have to be aligned to help a firm achieve its objective.
7 видео ((всего 51 мин.)), 1 материал для самостоятельного изучения, 3 тестов
7 видео
Introduction1мин
Definitions and Examples9мин
Environmental Challenges6мин
Meeting Environmental Challenges17мин
Why Industry Matters8мин
Example: Knowledge Industries5мин
Wrap Up1мин
1 материал для самостоятельного изучения
Lecture Slides10мин
3 практического упражнения
Understanding the Firm Environment2мин
Industry-Specific Design2мин
Understand your Surroundings20мин
Неделя
41 ч. на завершение
Decide on a Corporate Office
This module will highlight the role of the corporate office in a number of ways. First, its importance in corporate decision-making is analyzed: On the one hand, the corporate office is best placed to take the firm’s overall objectives into account, so corporate choices may be more efficient if taken by the corporate office. On the other hand, lower ranks in the hierarchy often carry more detailed information about the immediate challenges and changes in the different activities of the firm. Second, this module looks at the scope of decisions the corporate office takes. While some corporate offices restrict themselves to providing an internal financial market, others will heavily control the specific actions of the lower-ranked units.
7 видео ((всего 35 мин.)), 1 материал для самостоятельного изучения, 2 тестов
7 видео
Introduction1мин
Introduction4мин
Improving Performance8мин
Shared Services, Compliance and Combinations4мин
A Form of Centralization6мин
Scope of Decision-Making8мин
Wrap Up1мин
1 материал для самостоятельного изучения
Lecture Slides10мин
2 практического упражнения
Corporate Office4мин
Decide on a Corporate Office20мин
Неделя
52 ч. на завершение
Design for Growth
This final module of the course will combine many of the aspects learned in the earlier modules. Imagine you are an entrepreneur with a strategic vision to enter a market with specific competitive conditions and a plan for growth. How will you set up an organization that is both effective in the environment it is currently facing so that it is successful in the short term, but also effective in managing and facilitating the growth needed to survive in the long term. The tension between efficiency (in the short run) and flexibility (in the long run) is crucial and this module will discuss options of how to manage it and what role an organization designer can play in this. The final module will therefore serve as a summary of the course content, but also as a practical guide to combine all the aspects above in the actual planning process from foundation to maturity of a firm.
9 видео ((всего 46 мин.)), 1 материал для самостоятельного изучения, 4 тестов
9 видео
Introduction1мин
Introduction to Stages and Key Challenges8мин
Efficiency and Strategy7мин
Natural Benefits4мин
Leveraging Scale and Speed4мин
Enabling Growth6мин
Balancing Efficiency while Growing9мин
Dealing with Maturity and Decline2мин
Wrap Up1мин
1 материал для самостоятельного изучения
Lecture Slides10мин
4 практического упражнения
The Organizational Life Cycle4мин
Efficiency Considerations6мин
Flexibility Considerations4мин
Design for Growth20мин
Неделя
61 ч. на завершение
Final Exam
1 тест
1 практическое упражнение
Final Exam8мин
4.6
Рецензии: 2250%
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33%
получил значимые преимущества в карьере благодаря этому курсу
Лучшие рецензии
Excellent course that is fully applicable in real world. The theory explained is demonstrable in real life companies.
The course was very wonderful. I Am sure that it will be very useful for me on my job. Thanks a lot.
Преподаватели
Tobias Kretschmer
ProfessorInstitute for Strategy, Technology and Organization
О Мюнхенский университет Людвига-Максимилиана (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
О специализации ''Competitive Strategy and Organization Design'
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
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Какие правила возврата средств?
Можно ли получить финансовую помощь?
Do I need to take other courses together with this course?
Strategic Organization Design is the third course of our "Competitive Strategy and Organization Design" specialilzation on Coursera.
While your overall understanding will surely benefit from enrolling in the first two specialization courses "Competitive Strategy" and "Advanced Competitive Strategy", no worries - you will also enjoy this course individually, without any prior enrollments.
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