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Вернуться к Developing a Winning Marketing Strategy

Отзывы учащихся о курсе Developing a Winning Marketing Strategy от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 1,553

О курсе

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


1 авг. 2021 г.

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4 сент. 2019 г.

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

Фильтр по:

176–200 из 371 отзывов о курсе Developing a Winning Marketing Strategy

автор: Aman V

21 нояб. 2021 г.

good course for a management student

автор: Rishabh R

20 мая 2020 г.

A really informative and fun course!

автор: Jou P

6 сент. 2018 г.

Good material, resources and faculty

автор: H. W H D

18 мар. 2018 г.

Fantastic. Very engaging professor.

автор: Niharika S

13 июля 2020 г.

wonderful course

i have learnt a lot

автор: Machon B

18 сент. 2018 г.

Great course and very informational

автор: Jacopo A

20 мар. 2021 г.

Amazing course, amazing professor!

автор: Yone L

8 мая 2019 г.

Great course, staff, and platform.

автор: Umer A

16 авг. 2018 г.

very comprehensive course outline

автор: Yogita p

15 нояб. 2021 г.

it is very helpfull for students

автор: JENEETA

20 янв. 2020 г.

very nice and interesting course

автор: Palavala A

29 янв. 2019 г.

Good knowledge skills improvable

автор: James S

4 мар. 2018 г.

Great class and great Professor1

автор: Samin Y A

19 мар. 2021 г.

Take the course, it's worth it.

автор: Manan R

23 окт. 2020 г.

Very helpful and knowledgeable.

автор: Dr. A N

8 мая 2020 г.

Incredible Learning Experience!

автор: Jose S

8 мая 2020 г.

Excellent course and professor!

автор: sultan a

23 нояб. 2019 г.

its amazing and valuable course

автор: ALINANI S

29 окт. 2021 г.

The course was very insightful

автор: Mohamed A A

24 сент. 2020 г.

Excellent course for every one

автор: Sumedh P

28 авг. 2020 г.

was really helpful, Thank you!

автор: Dr. R S

5 июня 2020 г.

Excellent and Very interesting

автор: Nicat İ S

28 апр. 2020 г.

This course is very excellent.

автор: Wylie B

6 окт. 2019 г.

Great course, great professor.

автор: Muhammad E U H

24 нояб. 2020 г.

It was an amazing experience.