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Вернуться к Developing a Winning Marketing Strategy

Отзывы учащихся о курсе Developing a Winning Marketing Strategy от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 1,550
Рецензии: 372

О курсе

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


1 авг. 2021 г.

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4 сент. 2019 г.

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

Фильтр по:

151–175 из 371 отзывов о курсе Developing a Winning Marketing Strategy

автор: Ryan W C

7 окт. 2019 г.

Informative. Well organized. Dedicated professor.

автор: Rafiq A

12 июля 2021 г.

Great insights and clear explanation. Keep it up.

автор: Ian E

8 июня 2020 г.

The videos were beyond helpful and very engaging!

автор: Himanshu M

14 февр. 2020 г.

very good subject, professor is so much involved.

автор: SHINDE P S

26 сент. 2020 г.

It's good platform for to learn about marketing.

автор: Ibrahim A E

12 апр. 2020 г.

Perfect course, i get more data and its usefully

автор: Akshay s c S

13 дек. 2019 г.

It was very helpful to know about the marketing.

автор: Dharmesh K K

31 мар. 2021 г.

we should increase our skills through coursera.

автор: Letícia M

28 авг. 2019 г.

Basic elements of Marketing are well explained!


8 нояб. 2021 г.

Very practical conceptual learning. Thanks Sir

автор: Anish R

14 июня 2020 г.

It's been exceptionally helpful and informtive

автор: Shafa M

24 мая 2021 г.

You will not regret. Just enroll. Good luck💛

автор: Anis C

30 июня 2020 г.

Excellent course along with excellent lecture

автор: Michelle J

19 дек. 2017 г.

Excellent and practical advice for marketing!

автор: Rami a e h

24 мая 2020 г.

Over my expectation one of best professor's


4 авг. 2020 г.

Excellent course loved Prof. Noel's energy

автор: Christopher G

15 сент. 2018 г.

Fantastic Professor, relevant discussions.


14 мая 2020 г.

a very knowledgeable and helpful course!

автор: Prof M J

17 мая 2022 г.

very well organised and executed course

автор: Alvin B

27 окт. 2020 г.

This course is great highly recommended

автор: Zaur A

26 мая 2020 г.

I got what i was expected and even more

автор: Jieyun L

28 сент. 2020 г.

very comprehensive, though quite basic

автор: DEEPIKA K

31 окт. 2021 г.


автор: Maryam B M

5 сент. 2020 г.

Thanks Prof. Hayden. I learned a lot!

автор: STEVAN S

26 мая 2020 г.

It is the best online course to learn