Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
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Management of Fashion and Luxury Companies
Университет БоккониОб этом курсе
Приобретаемые навыки
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
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Университет Боккони
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Программа курса: что вы изучите
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
Рецензии
- 5 stars76,93 %
- 4 stars18,85 %
- 3 stars3,09 %
- 2 stars0,42 %
- 1 star0,68 %
Лучшие отзывы о курсе MANAGEMENT OF FASHION AND LUXURY COMPANIES
I am very much great full to Coursera that it gave me chance to learn so much with no investment. there so many thing that I learnt. Than you for every small knowledge and ideas that you shared.
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
I learned too much in this course ...
unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...
anyway THANK YOU
hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...
kindly help,
or mail the details on vandanasingh904@gmail.com
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