Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
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Management of Fashion and Luxury Companies
Университет Боккони
Об этом курсе
Недавно просмотрено: 199,763
Карьерные результаты учащихся
50%
начал новую карьеру, пройдя эти курсы
45%
получил значимые преимущества в карьере благодаря этому курсу
Приобретаемые навыки
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
Карьерные результаты учащихся
50%
начал новую карьеру, пройдя эти курсы
45%
получил значимые преимущества в карьере благодаря этому курсу
100% онлайн
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Гибкие сроки
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Прибл. 18 часа на выполнение
Английский
Субтитры: Английский
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Университет Боккони
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Программа курса: что вы изучите
3 ч. на завершение
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3 ч. на завершение
10 видео ((всего 55 мин.)), 8 материалов для самостоятельного изучения
10 видео
1. What Is Fashion?10мин
2. New Trends6мин
3. The Dream Factor and Media System4мин
4. What Is Luxury?6мин
5. Luxury as a Product4мин
6. Luxury as a Business3мин
7. Luxury as a Culture4мин
8. Luxury as a Customer3мин
9. What Is Luxury Not?4мин
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5мин
8 материала для самостоятельного изучения
Above and Beyond the Course10мин
Surviving the Course10мин
About Professors10мин
Additional Readings & Material10мин
Coffee with a Fashion Expert10мин
Careers in Fashion and Luxury Companies10мин
Best Practices in Fashion and Luxury Companies10мин
Slides and Pinterest10мин
2 ч. на завершение
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2 ч. на завершение
16 видео ((всего 125 мин.)), 1 материал для самостоятельного изучения
16 видео
Introduction1мин
Fashion Market Segmentation10мин
Business Models Framework5мин
Business Models in the Market5мин
Luxury Brands6мин
Luxury Conglomerates4мин
Premium Brands5мин
Designer Brands6мин
Vertical Retailers - Mass or Fast8мин
Interview with Moncler10мин
Licensing21мин
Interview with Rainbow3мин
Textile Industry3мин
Ingredient Brands3мин
Interview with Albini16мин
Interview with Vitale Barberis Canonico11мин
1 материал для самостоятельного изучения
Slides and Pinterest10мин
2 ч. на завершение
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2 ч. на завершение
8 видео ((всего 50 мин.)), 2 материалов для самостоятельного изучения, 1 тест
8 видео
The Concept of Stylistic Identity5мин
How to Develop a Collection7мин
Brand Identity7мин
Case Study: Woolmark2мин
Interview: Landor and Associates8мин
Case Study: DSQUARED27мин
Case Study: BOTTEGA VENETA3мин
2 материала для самостоятельного изучения
Slides and Pinterest10мин
About Quizzes - Read carefully10мин
1 практическое упражнение
Modules 1-340мин
2 ч. на завершение
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2 ч. на завершение
7 видео ((всего 100 мин.)), 3 материалов для самостоятельного изучения
7 видео
How to Build a Strong Communication Identity12мин
Masstige19мин
The Digital Challenge4мин
Round Table with International Bocconi Students18мин
Interview with Tomaso Galli18мин
Interview with Attila & Co.14мин
3 материала для самостоятельного изучения
Slides and Pinterest10мин
Additional Material10мин
How is 3D printing changing fashion?10мин
Рецензии
Лучшие отзывы о курсе MANAGEMENT OF FASHION AND LUXURY COMPANIES
от партнера PMMar 1, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
от партнера OHNov 29, 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
от партнера VKJan 30, 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
от партнера MANov 24, 2016
I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!
от партнера SGJun 17, 2019
Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.
от партнера WRJan 6, 2018
Fun and interesting course with a lot of in-depth information on the inner workings of the fashion industry and on how to start understanding building your own brand to a success. Thanks!
от партнера CCNov 16, 2017
Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.
от партнера VSJan 26, 2017
hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...\n\nkindly help,\n\nor mail the details on vandanasingh904@gmail.com
от партнера SKDec 22, 2019
I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.
от партнера DBJun 23, 2017
Very interesting course. Covers many topics of the world of fashion and retail. Can be understood by anyone and gives a proper introduction to luxury companies' management. Thank you
от партнера AAMay 25, 2017
I have really enjoyed this course. It has given me a vast amount of a crucial information. The value of the all extra materials, Pinterest boards, overviews cannot be overestimated.
от партнера HHNov 12, 2015
Thank you for a wonderfully informative course. Wish the team behind it the very best. I hope Coursera and Bocconi will choose to collaborate on more courses in the coming future.
Часто задаваемые вопросы
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Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оплатив сертификацию?
Оплатив сертификацию, вы получите доступ ко всем материалам курса, включая оцениваемые задания. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
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