Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Этот курс входит в специализацию ''Специализация Право интеллектуальной собственности'
от партнера
Об этом курсе
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Приобретаемые навыки
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
Existing Intellectual Property Protection in the U.S.
Philosophical and Economic Justifications of IP Rights
Alternatives to Intellectual Property Law
Case Studies in Intellectual Property
Рецензии
- 5 stars84,37 %
- 4 stars13,12 %
- 3 stars1,75 %
- 2 stars0,25 %
- 1 star0,50 %
Лучшие отзывы о курсе INTRODUCTION TO INTELLECTUAL PROPERTY
Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.
Thank you very much for the insightful course, I highly recommended it who has a passion in Law and Intellectual Property
Very good initial overview of IP and alternatives. Great teacher/presenter.
Would not recommend as standalone but as a stepping stone to the other Upenn IP courses.
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
Специализация Право интеллектуальной собственности: общие сведения

Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
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