Об этом курсе
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Предполагаемая нагрузка: 4 weeks of study, 2-3 hours/week...
Доступные языки

Английский

Субтитры: Английский, Французский

Приобретаемые навыки

Digital StrategyBusiness ModelInnovationEntrepreneurship
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Назначьте сроки сдачи в соответствии со своим графиком.
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Прибл. 10 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-3 hours/week...
Доступные языки

Английский

Субтитры: Английский, Французский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
4 ч. на завершение

Why Digital Changes Everything

Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why....
Reading
5 видео ((всего 23 мин.)), 12 материалов для самостоятельного изучения, 4 тестов
Video5 видео
How to harness the power of digital disruption?6мин
Why the pace of technological change is faster than ever?5мин
Why digital opens up so many great opportunities for entrepreneurship?4мин
How open digital innovation can unlock new growth?5мин
Reading12 материала для самостоятельного изучения
Let's break the ice!10мин
Learning outcomes10мин
Professors are there, but you don't see us!10мин
Make the most of this MOOC (assessment, quizz, forums,...)10мин
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Quiz4 практического упражнения
Digital disruption16мин
The pace of digital technological change16мин
The new entrepreneurial context14мин
Digital open innovation12мин
Неделя
2
Часов на завершение
3 ч. на завершение

Creating Value in a Digital World

Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems....
Reading
4 видео ((всего 24 мин.)), 8 материалов для самостоятельного изучения, 4 тестов
Video4 видео
How digital architectures are opening new business horizons?7мин
Why physical spaces are even more crucial in the virtual world?5мин
How to make a profit from free or no-margin products and knowledge sharing?6мин
Reading8 материала для самостоятельного изучения
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Quiz4 практического упражнения
Externalities12мин
Connecting products and businesses16мин
Digital third places16мин
Digital business models16мин
Неделя
3
Часов на завершение
2 ч. на завершение

Thinking and acting differently

Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular....
Reading
3 видео ((всего 17 мин.)), 6 материалов для самостоятельного изучения, 3 тестов
Video3 видео
How successful digital entrepreneurs make the most of what they’ve got?5мин
How digital has changed the meaning of property and piracy?5мин
Reading6 материала для самостоятельного изучения
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Quiz3 практического упражнения
Strategy in the digital era14мин
Effectuation in a digital world18мин
Property in the digital world12мин
Неделя
4
Часов на завершение
3 ч. на завершение

Entrepreneurship in a Digital World

We usually think of the entrepreneur’s challenge as coming up with a “great idea.” But the new digital world doesn’t work on belief alone. Promises, and ideas’ potential, must be based on tangible facts. That’s why execution is so much more important than ideas. This module looks at the new context for entrepreneurs and the skills they need to succeed, including the supreme importance of execution, the key things every successful startup must do, and the essential skill of pitching ideas. ...
Reading
4 видео ((всего 19 мин.)), 9 материалов для самостоятельного изучения, 4 тестов
Video4 видео
Why execution, not ideas, is the key to digital success?4мин
What seed funds see when they look at a digital business?4мин
Why pitching is a must-have skill for digital entrepreneurs?5мин
Reading9 материала для самостоятельного изучения
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Readings10мин
Video transcript10мин
Tell us what you think10мин
Quiz4 практического упражнения
The key factors of success for startups18мин
The entrepreneurial epiphany16мин
The new rationality of seed funds18мин
The art of pitching18мин

Преподавателя

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Rémi Maniak

Associate Professor
Management Science
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Thomas Houy

Associate Professor
Management Science
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Laurent Gille

Professor
Economics
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Valérie Fernandez

Professor
Management Science

О Institut Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies. Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France....

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