Welcome to Digital Transformation Strategy! As you probably know, this is the first course in a three part specialization focused on the digital transformation of finance. We'll aim to bring you insights about how digitalization intersects with finance, culled from one of the world's top regions for digital innovation. I'm excited to have you in the class and look forward to helping you learn more about this important topic.
Этот курс входит в специализацию ''Специализация Digital Transformation in Financial Services'
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Специализация Digital Transformation in Financial ServicesКопенгагенская школа бизнесаОб этом курсе
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33%
получил значимые преимущества в карьере благодаря этому курсу
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Курс 1 из 4 в программе
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Начальный уровень
Прибл. 11 часов на выполнение
Английский
Субтитры: Английский, Испанский
Приобретаемые навыки
Financial ServicesDigital StrategyFinancial TechnologyBusiness Ecosystem
Карьерные результаты учащихся
54%
начал новую карьеру, пройдя эти курсы
33%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Прибл. 11 часов на выполнение
Английский
Субтитры: Английский, Испанский
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Копенгагенская школа бизнеса
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Программа курса: что вы изучите
4 минуты на завершение
Digital Competition in Financial Services
Welcome to Digital Competition in Financial Services! We’re excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we will cover each week, as well preview the assignments you will need to complete. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you will complete each week. By the time you finish this course, you will have mastered important concepts needed to understand the transformation, learned from best practice in digital industries, and seen how firms in financial services are embracing the new rules of competition. You will be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial service company that is re-inventing itself to compete in finance as a digital industry. Good luck as you get started. We look forward to seeing you in class!
4 минуты на завершение
1 видео ((всего 4 мин.))
1 видео
4 ч. на завершение
The digital transformation
The digital transformation is radically rewriting the rules of competition in the financial service industries. In this module, we are exploring the forces shaping the new competitive dynamics: product and service digitization, changing customer demands and new regulations. Together, these forces give rise to completely new market structures that force organizations to compete in new ways.
4 ч. на завершение
8 видео ((всего 45 мин.)), 5 материалов для самостоятельного изучения, 5 тестов
8 видео
Beyond Digitization: Digitalization8мин
A brief history of the Digitalization of Finance5мин
Saxo Bank: The digital transformation3мин
The Digital Customer9мин
The Regulatory Game5мин
Saxo Bank: Changing regulation3мин
The Logic of the Digital Financial Industry7мин
5 материалов для самостоятельного изучения
What does it mean to be a digital native?10мин
Why should the financial sector be regulated?10мин
Compliance with EU Payments Regulation12мин
Financial Regulation12мин
Network effects12мин
5 практических упражнений
Recapture Digitization and digitalization8мин
Recapture The digital customer8мин
Recapture Changing regulation30мин
Recapture Digital markets30мин
Week 1 assessment30мин
3 ч. на завершение
Digital platforms
At the heart of the digital transformation rests an increased orientation towards digitally enabled platform-based business models. In this module, we cover how firms compete with platforms and how platforms change the dynamics of affected industries. We explore the workings of the platform, including how to establish a platform core for others to build on and how to manage the relationship to 3rd party developers. We contextualize the ideas behind digital platform thinking using examples both from financial service companies and from the digital giants that excel in platform-based businesses.
3 ч. на завершение
6 видео ((всего 35 мин.)), 7 материалов для самостоятельного изучения, 6 тестов
6 видео
Platform economics7мин
Competing with platforms7мин
Extending platforms6мин
Ordered chaos8мин
The winner takes it all4мин
7 материалов для самостоятельного изучения
History of platform economics8мин
Demand side economics5мин
History of Google10мин
History of Microsoft10мин
Open innovation15мин
Generativity5мин
Why a few wins12мин
6 практических упражнений
Recapture Platform economics6мин
Recapture Platform core6мин
Recapture Platform complements8мин
Recapture Platform leadership5мин
Recapture Competition between platforms6мин
Week 2 assessment30мин
3 ч. на завершение
Digital ecosystems
In this module, we introduce the business ecosystem metaphor as a way to think of and model the increasingly complex relationships between actors in the digital financial service industries. We elaborate on how to deal with relational tensions internally and towards externally. We also address how digital technology strategies become inseparable from business strategy in the digital era.
3 ч. на завершение
7 видео ((всего 54 мин.)), 4 материалов для самостоятельного изучения, 5 тестов
7 видео
Predators and Pray in Business Ecosystems8мин
Saxo Bank: Coopetition in business ecosystems6мин
Friends and Enemies9мин
Hearding cats9мин
Plug n' play12мин
Saxo Bank: Fusion of digital and business5мин
4 материала для самостоятельного изучения
Ecosystem thinking15мин
Visa and PayPal opt for “co-opetition”10мин
SAP Partner Edge15мин
Winners Take Some: A New Norm in Standards Wars?15мин
5 практических упражнений
Recapture Digital business ecosystems8мин
Recapture Coopetition6мин
Recapture Ecosystem governance6мин
Recapture Technology ecosystems12мин
Week 3 assessment30мин
2 ч. на завершение
Capstone project: How open is open enough?
2 ч. на завершение
1 видео ((всего 8 мин.)), 3 материалов для самостоятельного изучения, 1 тест
3 материала для самостоятельного изучения
Your assignment10мин
Benny Boye Johansen: OpenAPI and OpenBank6мин
Open Sesame: The Journey Towards an Open Platform Strategy – Saxo Bank30мин
Рецензии
Лучшие отзывы о курсе DIGITAL COMPETITION IN FINANCIAL SERVICES
от партнера JM29 окт. 2017 г.
Enjoyed this course, well-paced, good introduction of terminology, regulation and key concepts. Could do with tidying up in terms of typos and mistakes in the videos in certain places however.
от партнера FB21 апр. 2020 г.
A great introduction to Digitalization, concepts fully explained and the capstone project (which is peer reviewed) is a great way to have feedback and being able to view other points of view
от партнера WH6 дек. 2017 г.
Great course! It was insightful to learn the new dynamics in a digitalized world and what companies can do to position themselves to take advantage of the current and future opportunities.
от партнера AV21 янв. 2019 г.
I really liked the real life case study. It was as close to the industry experience. It would also have been great if we had some examples of Business Models in the FinTech space.
Специализация Digital Transformation in Financial Services: общие сведения
This Specialization is intended for learners that have or wants to have a career in the digital financial industries.
The Specialization explores the evolving world of finance, focusing on the changing dynamics caused by the conversion of products and services into digital goods, new customer demands and changing regulation to govern the competetive landscape - the digital transformation of finance.
You’ll learn about concepts such as digital platforms and business ecosystems, be exposed to the emerging Fintech landscape and master a new toolbox for successfully competing on innovation in the digital era of finance. In the final Capstone Project, you’ll create and defend a holistic digital transformation strategy for a real world company.
Throughout the course, the instructors will use state of art examples and share their own research from the European and North American finance industries, as well as expose practices from leading digital financial services and companies, such as MobilePay, Saxo Bank and PayPal.
The main focus in the course is on the financial sector (in particular in North America and Europe), but the course also include material of relevance for the financial trading and insurance sectors and inspiration from Africa.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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