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Вернуться к Digital Marketing Analytics in Practice

Отзывы учащихся о курсе Digital Marketing Analytics in Practice от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 2,896
Рецензии: 623

О курсе

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Лучшие рецензии

31 авг. 2020 г.

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

7 авг. 2020 г.

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Фильтр по:

526–550 из 609 отзывов о курсе Digital Marketing Analytics in Practice

автор: Luca J

15 июля 2020 г.

I didn't know much about this topic at the beginning so it was too hard for me to understand. I don't really understand why it is part of the specialization. However the lectures were understandable and nicely explained.

автор: Vikram A

20 дек. 2015 г.

Marketing Analytics in theory was much more enriching than this one. It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.

автор: Andrew O

4 февр. 2018 г.

I'd have liked an exercise where you take some dataset from some company and actually apply this. I felt the exercises were a bit easy. This isn't the sort of thing you learn or apply via essay.

автор: Krisztina F

21 июля 2016 г.

Even though the theoretical part was well put together, case study questions were too vague and should have been better thought out. This part of the specialization did not meet my expectation.

автор: Asfandyar S

30 дек. 2018 г.

The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.

автор: Priya V

21 янв. 2019 г.

In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.

автор: Jennifer B

5 мар. 2017 г.

This course was a let down. There wasn't enough practical or real world examples to practice with. Good candidates would have been software companies in the SaaS space.


20 июня 2020 г.

The course was fine, but I wanted to see more practical ways like the instructor showed google trends. More tools hands-on should have been discussed.

автор: joy

20 июня 2018 г.

Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.

автор: Saumya T

5 июня 2020 г.

I was expecting some data analysis techniques as well. Please statistics also such as the use of regression, inferential, etc.

автор: Devon M

6 дек. 2016 г.

This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.

автор: Shalakha P

15 мар. 2016 г.

The course is very informative for those interested in data analytic and want to go for market research kind of jobs.

автор: Pedro C

26 окт. 2016 г.

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

автор: Rick

26 мар. 2019 г.

This course is very light on actual practical application of analytics. It's more theory than anything.

автор: Khushkool K

26 июня 2017 г.

Good course material. It should focus more on the tools rather than the theory part of it.

автор: SEDA N D

15 окт. 2020 г.

This course was a brief intro to digital marketing analytics, not what I expected.

автор: Gargayee N

22 февр. 2017 г.

hands on experience based content would have been appreciated, Its a good course.

автор: Neda H

8 июля 2016 г.

not enough practical examples. the information is providede on a bit higher level

автор: Lipan G

7 июня 2020 г.

Apart from theory some practical lessons in R could have been implemented.

автор: Nikhil N

8 мая 2018 г.

The nam says theory but it was kind of too much of theory without examples

автор: Sangeeta D

21 июля 2020 г.

The course could have had more practical application based assignments.

автор: Xueyan X

30 апр. 2019 г.

Informative course; messy organization (readings, assignments, quizzes)

автор: Elsa V

2 окт. 2020 г.

This course explains excellent materials. But no hands-on practice.

автор: Ashley A

14 нояб. 2015 г.

Fruitful course(mainly last few lectures) on data presentation.

автор: Arvy S

12 февр. 2016 г.

Same as the theory class not much examples or case studies....