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Вернуться к Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Отзывы учащихся о курсе Design-Led Strategy: Design thinking for business strategy and entrepreneurship от партнера Сиднейский университет

Оценки: 927

О курсе

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Лучшие рецензии


19 авг. 2019 г.

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


7 февр. 2021 г.

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.

Many thanks to the team at Univeristy of Sydney who delivered this course,

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51–75 из 248 отзывов о курсе Design-Led Strategy: Design thinking for business strategy and entrepreneurship

автор: David H

16 мая 2019 г.

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

автор: SANJEEV S

15 янв. 2019 г.

The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.

автор: Hoang B T

10 мая 2020 г.

This course is very advisable for university students, entrepreneurs or anyone who want to have a big picture for the application of design thinking in business innovation.

автор: Daniel J

8 нояб. 2021 г.

Very practical approach to problem solving and integrating design thinking into business strategy. Tools and exercises provided were helpful and insightful. Thanks!

автор: Kalyan,Varun

13 июля 2020 г.

Very interactive class with actionable tasks and projects. Personally I've gained a lot from this course that I will use in real life situations to build products

автор: Tanja N

6 мая 2020 г.

It was a great course with many aha-moments, practical examples and it was a pleasure to participate. Many thanks to the lecturers, all participants and coursera.

автор: Lorena L B L

4 авг. 2021 г.

i really enjoied the course so much that i concluded weeks earlier. A great topic was the study case about the two enterprises and really enjoyed the bmc process

автор: Mary U

11 мая 2020 г.

This course was incredibly easy to follow. Lessons were very clear and concise. I felt like I learnt a lot from this course and would definitely recommend it.

автор: Anthony K

24 июня 2021 г.

This course was highly valuable to people who endovour to help the business achive its objectives by clearly charting down the path through a clear strategy.

автор: Femi O

29 июля 2022 г.

its an interesting course with good moderators compliment with neccesary tools for better understanding. Its been an honour learning from you all, thanks.

автор: Judy M S

12 дек. 2020 г.

I learned a lot about design strategy in such a short time. I am excited to apply my learnings to my small business. Thank you, University of Sydney!

автор: Rahul B

12 апр. 2020 г.

This course was very theoretical. It helped me in learning practical business strategy skills. I would recommend this course to every MBA student.

автор: Carla A

21 февр. 2021 г.

Thank you very much, Eric Knight, Dr. Carla, and all of the team!

I learned a lot! This mooc will make a big difference in my career.

Thank you!

автор: Anne M

25 апр. 2021 г.

Good course with tools and resources to activate your learning. Assignments challenge you to go beyond the theory and do hands on application.

автор: SeeKiat S K

31 мая 2020 г.

Excellent course to seriously think through with guidance and considerations to make a value proposition, based on human centric requirements.

автор: Viona

18 мая 2021 г.

This course is super interesting and informative. I've gained a lot of new insights about design thinking and how to apply it correctly.

автор: Upenyu

15 окт. 2020 г.

This course is comprehensive and educational. All the modules were clear and understandable with resourceful links for further reading.

автор: Danladi M

16 мар. 2019 г.

The course was an eye opener into better strategies to introduce new products and solve business problems. I enjoyed every bit of it.

автор: Sarah B

31 мар. 2021 г.

The information was easily understandable and the case studies made it easier to understand the concepts put forward in the course.

автор: Kumar V N

5 июня 2020 г.

The whole content was so delicious and easy to digest, I hope I’ll come again for another course of a meal !/ Thank you COURSERA !

автор: Miguel H

23 дек. 2019 г.

Great traininig, it truly make you understand how to apply Corporate Strategy and Design Thinking together, for better results.

автор: Carlos A

7 июня 2020 г.

Very good and essential for learning the best way to built a strategy based on the real importance of the product or company.

автор: Hanh N

5 мая 2020 г.

Great course to learn about new approach to strategy. Content can be a bit too fast if you do not have business background.

автор: bhaskarnil h

12 апр. 2020 г.

Well rounded course, good pace, no extra clutters to distract you from original purpose of creating a strategy.

автор: Ranjana P

8 февр. 2021 г.

very good content, excellent delivery of the resource person. MUST for professionals , teachers and studemts