For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
Этот курс входит в специализацию ''Специализация Corporate Entrepreneurship: Innovating within Corporations'
Developing the Opportunity for Corporate Entrepreneurs
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Специализация Corporate Entrepreneurship: Innovating within CorporationsМэрилендский университет в Колледж-Парке
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Курс 1 из 5 в программе
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Начальный уровень
Прибл. 22 часа на выполнение
Предполагаемая нагрузка: 4 hours/week
Английский
Субтитры: Английский
Программа курса: что вы изучите
3 ч. на завершение
Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
3 ч. на завершение
5 видео ((всего 25 мин.)), 6 материалов для самостоятельного изучения, 1 тест
5 видео
A brief history of corporate entrepreneurship4мин
Key enablers of corporate entrepreneurship6мин
Setting up a formal structure for corporate entrepreneurship3мин
Preview of the Corporate Entrepreneurship Specialization4мин
6 материала для самостоятельного изучения
Welcome to Developing the Opportunity for Corporate Entrepreneurs3мин
Meet Dr. James V. Green3мин
Connect with your Classmates3мин
Our Recommended Textbook for the Course5мин
The Lean Enterprise: How Corporations Can Innovate Like Startups10мин
Explore the Online Master of Professional Studies in Technology Entrepreneurship5мин
5 ч. на завершение
Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
5 ч. на завершение
21 видео ((всего 204 мин.)), 5 материалов для самостоятельного изучения, 3 тестов
21 видео
The Opportunity Analysis Canvas2мин
What are entrepreneurial opportunities?11мин
Asking for ideas from employees5мин
What is strategic decision-making?9мин
Why study strategic decision-making?6мин
What is your decision-making style?7мин
Designing a career path for corporate entrepreneurs7мин
Do you have a high need for achievement?10мин
How does individualism influence your decision-making?7мин
Do you believe that you have control of your own destiny?9мин
Are you able to effectively focus your time and resources?8мин
Do friends characterize you as an optimist?9мин
Do you have high self-efficacy?15мин
Do you exhibit high cognitive motivation?10мин
What is your tolerance for ambiguity?16мин
Preparing for the pitfalls of corporate entrepreneurship5мин
Do you have the confidence to attempt the difficult?7мин
What is your risk tolerance?21мин
Are your interpersonal skills well developed?10мин
Are you rich in social capital?16мин
5 материала для самостоятельного изучения
The Opportunity Analysis Canvas10мин
The Opportunity Analysis Canvas10мин
The Opportunity Analysis Canvas10мин
The Opportunity Analysis Canvas10мин
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10мин
3 практического упражнения
Challenge Activity10мин
Challenge Activity6мин
Challenge Activity6мин
10 ч. на завершение
Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
10 ч. на завершение
16 видео ((всего 174 мин.)), 4 материалов для самостоятельного изучения, 3 тестов
16 видео
What impact do knowledge conditions have in your industry?16мин
Are the demand conditions in your industry favorable?20мин
What is the lifecycle stage of your industry?15мин
Is the industry capital intensive?14мин
Is the industry advertising intensive?13мин
Are you trying to enter a concentrated market?5мин
What is the average size of a company in the industry?12мин
What demographic changes are creating new market needs?11мин
What psychographic changes are opportunistic?8мин
What technical advancements are emerging?11мин
What societal changes are presenting new opportunities?6мин
What political and regulatory forces will influence the market?8мин
How does the learning curve influence your success?10мин
What complementary assets are critical to develop?11мин
What is the reputation of your competitors?7мин
4 материала для самостоятельного изучения
The Opportunity Analysis Canvas10мин
The Opportunity Analysis Canvas10мин
The Opportunity Analysis Canvas10мин
The Opportunity Analysis Canvas10мин
4 ч. на завершение
Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
4 ч. на завершение
12 видео ((всего 88 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
12 видео
What is value innovation?6мин
What existing factors can you eliminate?6мин
Where can you reduce factors and not reduce value?5мин
Which factors can you raise above competitors?8мин
What new factors can you create?5мин
Is the problem real?7мин
Does your solution create value for your stakeholders?9мин
Is your advantage superior and sustainable?15мин
Can you build the right team at the right time?15мин
Assembling and unleashing a diverse workforce2мин
Final Thoughts3мин
4 материала для самостоятельного изучения
The Opportunity Analysis Canvas10мин
The Opportunity Analysis Canvas10мин
The Opportunity Analysis Canvas10мин
Explore the Online Master of Professional Studies in Technology Entrepreneurship5мин
1 практическое упражнение
Challenge Activity8мин
Рецензии
4.4
Лучшие отзывы о курсе DEVELOPING THE OPPORTUNITY FOR CORPORATE ENTREPRENEURS
от партнера MSFeb 9, 2018
You guys are great.Just love each every time i spent listing these lectures.\n\nThank you Coursera
О Мэрилендский университет в Колледж-Парке
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Специализация Corporate Entrepreneurship: Innovating within Corporations: общие сведения
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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