Об этом курсе: For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity
Для кого этот курс: For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.
Преподаватели: Dr. James V. Green, Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
| Основные сведения | Course 1 of 5 in the Corporate Entrepreneurship: Innovating within Corporations Specialization |
| Уровень | Beginner |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
- Видео: Preview of the Course
- Reading: Welcome to Developing the Opportunity for Corporate Entrepreneurs
- Reading: Meet Dr. James V. Green
- Reading: Connect with your Classmates
- Reading: Our Recommended Textbook for the Course
- Видео: A brief history of corporate entrepreneurship
- Видео: Key enablers of corporate entrepreneurship
- Видео: Setting up a formal structure for corporate entrepreneurship
- Видео: Preview of the Corporate Entrepreneurship Specialization
- Reading: The Lean Enterprise: How Corporations Can Innovate Like Startups
- Видео: Preview of the Master of Professional Studies in Technology Entrepreneurship
- Reading: The Opportunity Analysis Canvas
- Видео: Welcome to the Week
- Видео: The Opportunity Analysis Canvas
- Видео: What are entrepreneurial opportunities?
- Видео: Asking for ideas from employees
- Видео: What is strategic decision-making?
- Видео: Why study strategic decision-making?
- Видео: What is your decision-making style?
- Reading: The Opportunity Analysis Canvas
- Видео: Designing a career path for corporate entrepreneurs
- Видео: Do you have a high need for achievement?
- Видео: How does individualism influence your decision-making?
- Видео: Do you believe that you have control of your own destiny?
- Видео: Are you able to effectively focus your time and resources?
- Видео: Do friends characterize you as an optimist?
- Reading: The Opportunity Analysis Canvas
- Видео: Do you have high self-efficacy?
- Видео: Do you exhibit high cognitive motivation?
- Видео: What is your tolerance for ambiguity?
- Reading: The Opportunity Analysis Canvas
- Видео: Preparing for the pitfalls of corporate entrepreneurship
- Видео: Do you have the confidence to attempt the difficult?
- Видео: What is your risk tolerance?
- Видео: Are your interpersonal skills well developed?
- Видео: Are you rich in social capital?
- Reading: Resource Revolution: How to Capture the Biggest Business Opportunity in a Century
- Видео: Welcome to the Week
- Reading: The Opportunity Analysis Canvas
- Видео: What impact do knowledge conditions have in your industry?
- Видео: Are the demand conditions in your industry favorable?
- Reading: The Opportunity Analysis Canvas
- Видео: What is the lifecycle stage of your industry?
- Видео: Is the industry capital intensive?
- Видео: Is the industry advertising intensive?
- Видео: Are you trying to enter a concentrated market?
- Видео: What is the average size of a company in the industry?
- Reading: The Opportunity Analysis Canvas
- Видео: What demographic changes are creating new market needs?
- Видео: What psychographic changes are opportunistic?
- Видео: What technical advancements are emerging?
- Видео: What societal changes are presenting new opportunities?
- Видео: What political and regulatory forces will influence the market?
- Reading: The Opportunity Analysis Canvas
- Видео: How does the learning curve influence your success?
- Видео: What complementary assets are critical to develop?
- Видео: What is the reputation of your competitors?
- Видео: Welcome to the Week
- Reading: The Opportunity Analysis Canvas
- Видео: What is value innovation?
- Видео: What existing factors can you eliminate?
- Видео: Where can you reduce factors and not reduce value?
- Видео: Which factors can you raise above competitors?
- Видео: What new factors can you create?
- Reading: The Opportunity Analysis Canvas
- Видео: Is the problem real?
- Видео: Does your solution create value for your stakeholders?
- Видео: Is your advantage superior and sustainable?
- Видео: Can you build the right team at the right time?
- Видео: Assembling and unleashing a diverse workforce
- Reading: The Opportunity Analysis Canvas
- Видео: Final Thoughts
- Видео: Learn More with the Master of Professional Studies in Technology Entrepreneurship
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Excellent! Well done
It is pretty useful course. I wish it was more interactive in a way that we could communicate with the professor to some extend and classmates (like group projects ) in terms of assignment or sharing ideas.
This is a great course and I strongly recommend it!
You guys are great.Just love each every time i spent listing these lectures.
Thank you Coursera