There are two reasons why I rated this as 2*. Firstly , this shows that great content does not necessarily equal a course. The content in the course is top notch, but it is mostly delivered in a series of podcasts rather than in a structured lesson format. What's more the assignments don't always match. Probably worst of all, it is far too easy to pass the course. The multiple choice quizzes just require common sense. I passed module 5 without listening to any of the content. The peer-assessment are an absolute joke. I was graded 100% by my peers and my submissions were weak. 12 of the 14 submissions I peer-reviewed were terrible, but I bet they all passed with 100% too (or at least they were by others except for me). Passing this course is uttelry meaningless, but if you have good self-study skills, a student could, if they chose, learn a lot from the content

The course is exceptional, I have learned so many things regarding marketing, content writing and strategic use of it. There were amazing exercises to understand profiling my niche and how to write compelling headline. Each and every piece of knowledge was great. For this I gave 2 starts, I would have given 5 stars if the author of the content would not have attacked and profiled my country, Romania in the content, with allusion that Romania is a country of IT law infringers. THIS IS HIGHLY UNETHICAL, RACIST AND PREJUDICIVE AGAINST MY COUNTRY. I am surprised that Coursera did not react till now to change anything in this direction. Maybe because this kind of talk is highly approved and accepted.

I really wanted to like this course and thought it would teach me some new insights. While Sonia Simone is a engaging teacher, I was disappointed with the overall course content.

The course is very time consuming and the podcasts plus the readings (several e-books per week, sometimes as long as 142 pages) are not accounted for in the time pad. Making the time needed to invest, much higher than expected.

The assignments seemed difficult compared to the level of the course materials, and it seemed like a lot of students (on the forums) were struggeling with the assignments as well.

There is definitely some good information in here, but it's not presented in a clear and concise way. The course is actually taught by CopyBlogger, not UC Davis. Many of the lessons are podcast format interviews, which are hard to follow and contain lots of fluff. The reading material is just repurposed CopyBlogger PDFs, which, again, aren't clear and concise. The material in this course could have been condensed to probably just 1 week's worth of real-world applicable material. There are other marketing courses on Coursera that are a better use of time.

Dated content from 2016. Readings were a bunch of pieced-together old copyblogger blog posts. Repetitive rehashed content used for muliple "lessons". No "instructor" interaction. Discussion boards unmoderated and riddled with spam. "Peer"-reviewed assignments process does not work. You get what you pay for ( it's a free course). This class made me feel taken advantage of and sad. Just say no!

The materials are quite old and have a lot of dead links. The assignments could be clearer. Especially as the teacher no longer works at Copyblogger, this feels a bit outdated and ready for some improvements.

I do like a lot of the materials and I think it did help me a lot- but that's all the more reason why it could stand to be refreshed.

my assignment since module 3 is yet to be reviewed by other coursemates which are causing a delay in completion of my course, I am done with my course up to the 5th week but cant still finish up, I can't send a mail for help nobody to attend to me, please something should be done about it asap.

The peer assignment in chapter 4 was ridiculous. I passed everything else with no problem, but rewrote the peer assignment 4 times and still had students giving me a 3, no opinion, with no response as to why they gave me this response, or as someone did, paste in some jibberish as a response.

a. I wish the podcast could be seamless integrated in the learning process. *Looks like it is not empathetic to users.

b.TLDR. A lot of materials, from the blog or pdf, just wayyyyy too long and not to the point.....Give me some examples....

I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.

Assignment directions were not clear. It was hard to connect the empathy map with the directions and expectations of this course. The content itself was just recycled statements and overly repetitive.

mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.

First two weeks were ok and kinda useful but repetitive. Week three was ultra repetitive and couldn´t even finished the course because it was so boring, sorry.

Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

Why use a podcast to explain the most important part of the MOOC and make an assignment based on that?

The course has some strong materials in there, but it's too disorganized to make any sense.

videos are not helpful and content also need more description

interesting and rich in content, but absolutely dispersive!!!!

Taking a while to get anywhere of relevance to me.

Very glitchy course with some missing videos.

Quite basic and not especially engaging.

I'm not sure what happened with this course, but all additional guest speaker modules were missing. I thought it was my system, but anything with Brian or any other speaker was completely missing. I'm not sure if they revoked their rights, but I am disappointed.

I watched the videos, did the quizzes but most of the content remained locked, even though I'm on Coursera Plus. I've complete course but one of my peer graded assignments is withholding my certificate.