Об этом курсе
Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world. Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"

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Прибл. 11 ч. на завершение

Предполагаемая нагрузка: 28 hours of videos and assignments
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Субтитры: English, French, Ukrainian, Chinese (Simplified), Spanish

Только онлайн-курс

Начните сейчас и учитесь по собственному графику.

Прибл. 11 ч. на завершение

Предполагаемая нагрузка: 28 hours of videos and assignments
Comment Dots


Субтитры: English, French, Ukrainian, Chinese (Simplified), Spanish

Syllabus - What you will learn from this course


3 hours to complete

The Beginnings of Communication Science

In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times....
16 videos (Total 60 min), 8 readings, 2 quizzes
Video16 videos
What is Communication?3m
Reception, Signs, and Signification4m
Cultural Approach4m
Three Approaches2m
A Short History of Communication Science2m
Greek and Roman Rhetorica3m
Two Schools of Classical Communication Science3m
Rhetorical Theory5m
The Dark Ages of Communication4m
A Renaissance of our Field3m
The Printing Press as an Agent of Change3m
Towards a Modern Communication Science7m
Reading8 readings
Welcome to Introduction to Communication Science10m
About Us10m
About UvA10m
Research in this MOOC10m
Survey 110m
LBON: An Introduction to Communication Science10m
LBON: A Short History of Communication Science10m
Quiz2 practice exercises
An Introduction to Communication Science26m
History of Communication Science32m


3 hours to complete

Technical Approaches to Communication Science

The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties....
16 videos (Total 65 min), 3 readings, 2 quizzes
Video16 videos
The Power of Propaganda and the All-powerful Media Paradigm3m
Needles, Bullets, and Martians3m
Powerful Media Put to the Test5m
Minimal Effects4m
Powerful Media Rediscovered4m
A Revolution in the Media Landscape4m
Negotiated Effects3m
An Introduction to the Reception and Signification Perspective3m
Message Construction4m
Active Audiences4m
Selective Processing3m
Cognitive Shortcuts4m
Central and Peripheral Route2m
Getting Through the Filter4m
Encoding, Decoding, and the Construction of Meaning4m
Reading3 readings
LBON: The Linear Effect-Oriented Approach10m
Survey 210m
LBON: The Reception and Significance Perspective10m
Quiz2 practice exercises
The Linear Effect-Oriented Approach32m
The Reception and Signification Perspective32m


2 hours to complete

Cultural and Social Approaches to Communication Science

This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society....
16 videos (Total 67 min), 2 readings, 1 quiz
Video16 videos
Producing and Maintaining Culture4m
Making Sense of the World4m
Popular Culture: Reflection or Illusion?4m
Cultural Studies: Birmingham and Toronto5m
Cultural Groups4m
How To Fit In?5m
Conclusion: Cultural Conformity and Relativism4m
Introduction Question & Answers2m
The Role of Media in Society4m
More Metaphors on the Role of Media in Society3m
Primary and Secondary Research5m
What's New About New Media?5m
Globalization: Village vs. Tribes5m
About the Exam0m
Reading2 readings
LBON: The Cultural Approach10m
Survey 310m
Quiz1 practice exercises
The Cultural Approach32m


4 hours to complete

Final Exam

1 video (Total 3 min), 2 readings, 4 quizzes
Video1 videos
Reading2 readings
Survey 410m
Final notes10m
Quiz4 practice exercises
Exam Part 150m
Exam Part 250m
Exam Part 350m
Exam Part 450m


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Top Reviews

By LSFeb 21st 2017

This course was incredibly delightful and very helpful, as a media and communication student, this course widened the information I had and helped me with my home university courses. Thank you!

By LHAug 9th 2016

An awesome course, very interesting and the teaching method was awesome. Loved the drawings presented, it made it a lot easier. Hope to be studying at this University in the future.


About University of Amsterdam

A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 285 study programmes (Bachelor's and Master's), many of which are taught in English, and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe. It is a member of the League of European Research Universities and also maintains intensive contact with other leading research universities around the world....

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