Об этом курсе
4.6
731 ratings
175 reviews
Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world. Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"...
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Предполагаемая нагрузка: 28 hours of videos and assignments

Прибл. 11 ч. на завершение
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Субтитры: English, French, Ukrainian, Chinese (Simplified), Spanish
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Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
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Предполагаемая нагрузка: 28 hours of videos and assignments

Прибл. 11 ч. на завершение
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English

Субтитры: English, French, Ukrainian, Chinese (Simplified), Spanish

Программа курса: что вы изучите

1

Раздел
Clock
3 ч. на завершение

The Beginnings of Communication Science

In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times....
Reading
16 видео (всего 60 мин.), 8 материалов для самостоятельного изучения, 2 тестов
Video16 видео
What is Communication?3мин
Concepts3мин
Theories4мин
Transmission2мин
Reception, Signs, and Signification4мин
Cultural Approach4мин
Three Approaches2мин
A Short History of Communication Science2мин
Greek and Roman Rhetorica3мин
Two Schools of Classical Communication Science3мин
Rhetorical Theory5мин
The Dark Ages of Communication4мин
A Renaissance of our Field3мин
The Printing Press as an Agent of Change3мин
Towards a Modern Communication Science7мин
Reading8 материала для самостоятельного изучения
Welcome to Introduction to Communication Science10мин
About Us10мин
About UvA10мин
Transcripts10мин
Research in this MOOC10мин
Survey 110мин
LBON: An Introduction to Communication Science10мин
LBON: A Short History of Communication Science10мин
Quiz2 практического упражнения
An Introduction to Communication Science26мин
History of Communication Science32мин

2

Раздел
Clock
3 ч. на завершение

Technical Approaches to Communication Science

The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties....
Reading
16 видео (всего 65 мин.), 3 материалов для самостоятельного изучения, 2 тестов
Video16 видео
The Power of Propaganda and the All-powerful Media Paradigm3мин
Needles, Bullets, and Martians3мин
Powerful Media Put to the Test5мин
Minimal Effects4мин
Powerful Media Rediscovered4мин
A Revolution in the Media Landscape4мин
Negotiated Effects3мин
An Introduction to the Reception and Signification Perspective3мин
Message Construction4мин
Active Audiences4мин
Selective Processing3мин
Cognitive Shortcuts4мин
Central and Peripheral Route2мин
Getting Through the Filter4мин
Encoding, Decoding, and the Construction of Meaning4мин
Reading3 материала для самостоятельного изучения
LBON: The Linear Effect-Oriented Approach10мин
Survey 210мин
LBON: The Reception and Significance Perspective10мин
Quiz2 практического упражнения
The Linear Effect-Oriented Approach32мин
The Reception and Signification Perspective32мин

3

Раздел
Clock
2 ч. на завершение

Cultural and Social Approaches to Communication Science

This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society....
Reading
16 видео (всего 67 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video16 видео
Producing and Maintaining Culture4мин
Making Sense of the World4мин
Popular Culture: Reflection or Illusion?4мин
Cultural Studies: Birmingham and Toronto5мин
Cultural Groups4мин
How To Fit In?5мин
Conclusion: Cultural Conformity and Relativism4мин
Introduction Question & Answers2мин
Metaphors3мин
The Role of Media in Society4мин
More Metaphors on the Role of Media in Society3мин
Primary and Secondary Research5мин
What's New About New Media?5мин
Globalization: Village vs. Tribes5мин
About the Examмин
Reading2 материала для самостоятельного изучения
LBON: The Cultural Approach10мин
Survey 310мин
Quiz1 практическое упражнение
The Cultural Approach32мин

4

Раздел
Clock
4 ч. на завершение

Final Exam

...
Reading
1 видео (всего 3 мин.), 2 материалов для самостоятельного изучения, 4 тестов
Video1 видео
Thank you3мин
Reading2 материала для самостоятельного изучения
Survey 410мин
Final notes10мин
Quiz4 практического упражнения
Exam Part 150мин
Exam Part 250мин
Exam Part 350мин
Exam Part 450мин
4.6
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83%

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Лучшие рецензии

автор: LHAug 9th 2016

An awesome course, very interesting and the teaching method was awesome. Loved the drawings presented, it made it a lot easier. Hope to be studying at this University in the future.

автор: BCMar 18th 2017

It is an interesting and interactive course. I have learnt basic Communication science theories with a visual and understandable methods. Thank you so much for your great course!

Преподаватель

Rutger de Graaf

PhD
Graduate School of Communication Science

О University of Amsterdam

A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 285 study programmes (Bachelor's and Master's), many of which are taught in English, and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe. It is a member of the League of European Research Universities and also maintains intensive contact with other leading research universities around the world....

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  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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