English for Business and Entrepreneurship
от партнера
English for Business and Entrepreneurship
University of Pennsylvania
Об этом курсе
4.8
1,078 ratings
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate."
This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan.
Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.
Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.
Приобретаемые навыки
Business PlanEntrepreneurshipEnglish LanguageMarket Research
Программа курса: что вы изучите
1
Раздел
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
23 видео (всего 83 мин.), 14 материалов для самостоятельного изучения, 13 тестов
23 видео
Course Introduction Part I - Course Overview (Video 2)4мин
Course Introduction Part II - Using the Course Site (Video 3)4мин
Unlockable Achievementмин
What is Entrepreneurship? (Video 4: Part 1)2мин
What is Entrepreneurship? (Video 4: Part 2)5мин
Language Focus - Reading Skills (Video 5 Part 1)2мин
Language Focus - Reading Skills (Video 5 Part 2)5мин
Unlockable Achievementмин
Why Entrepreneurship? (Video 6 Part 1)6мин
Why Entrepreneurship? (Video 6 Part 2)2мин
Ideas, Products, and Opportunities (Video 7)6мин
Unlockable Achievementмин
Unlockable Achievementмин
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7мин
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2мин
Deciding on a Type of Startup (Video 9 Part 1)5мин
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3мин
Risk, Failure, and Important Steps (Video 10 Part 1)4мин
Risk, Failure, and Important Steps (Video 10 Part 2)4мин
Language Focus - Comparative Structures (Video 11 Part 1)4мин
Language Focus - Comparative Structures (Video 11 Part 2)2мин
Language Focus - Comparative Structures (Video 11 Part 3)2мин
14 материала для самостоятельного изучения
Overview of the Unit5мин
Video/Listening: Elon Musk's Journey to Mars2мин
Game 1: Unit 1 Vocabulary Flashcards6мин
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5мин
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7мин
BASIC: Women taxi startups gaining speed globally5мин
ADVANCED: Women taxi startups gaining speed globally7мин
“This recent grad brewed a startup by managing the details”5мин
“'Impact Entrepreneurship' places importance on social consciousness"7мин
“Many paths lead to successful business startups”5мин
“Entrepreneurs find new ways to address housing shortages"10мин
Video: “Ludwick Marishane: A bath without water”4мин
“Broadway rallies to save a beloved diner"4мин
Game: Unit 1 Vocabulary Flashcards5мин
13 практического упражнения
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10мин
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8мин
Check Your Understanding: "Women taxi startups gaining speed globally"8мин
Check Your Understanding: "This recent grad brewed a startup by managing the details"4мин
Game 2: Identifying Different Types of Products6мин
Game 3: Creating Product Descriptions10мин
Game 4: Correlative Connectors & Sentence Connectors12мин
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10мин
Game: Connector Practice Activity10мин
Check Your Understanding: "Many paths lead to successful business startups"6мин
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10мин
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6мин
Check Your Understanding: "Broadway rallies to save a beloved diner"6мин
2
Раздел
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
19 видео (всего 65 мин.), 12 материалов для самостоятельного изучения, 10 тестов
19 видео
Unlockable Achievementмин
Informal Research - Advantages and Disadvantages (Video 2)5мин
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2мин
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4мин
Language Focus - Listening Strategies (Video 4 Part 1)4мин
Language Focus - Listening Strategies (Video 4 Part 2)2мин
Unlockable Achievementмин
Creating a Survey (Video 5 Part 1)6мин
Creating a Survey (Video 5 Part 2)4мин
Language Focus - Questions and Intonation (Video 6 Part 1)2мин
Language Focus - Questions and Intonation (Video 6 Part 2)4мин
Unlockable Achievementмин
Collecting Data (Video 7)5мин
Evaluating Results (Video 8)6мин
Unlockable Achievementмин
Completing Assessment 2 (Video 9 Part 1)6мин
Completing Assessment 2 (Video 9 Part 2)1мин
Unlockable Achievementмин
12 материала для самостоятельного изучения
Overview of the Unit1мин
Game 1: Unit 2 Vocabulary Flashcards5мин
BASIC: Washington state's new apple joining a changing industry5мин
ADVANCED: Washington state's new apple joining a changing industry7мин
BASIC: Bugs are the new food4мин
ADVANCED: Bugs are the new food5мин
Samples of Question Forms and Intonation (for Assessment 1)2мин
Samples of Question Forms (for Assessment 1, option 2)10мин
Assessment 2 Model10мин
“Taiwanese business seeks specialized markets”5мин
“People who bring their own grocery bags are more likely to buy junk food”5мин
Game: Unit 2 Vocabulary Flashcards6мин
9 практического упражнения
Check Your Comprehension: "Washington state's new apple joining a changing industry"8мин
Game 2: More Practice with Comparative Language12мин
Check Your Comprehension: "Bugs are the new food"10мин
Game 3: Creating Survey Questions6мин
Questions12мин
Analyzing Sample Survey Data14мин
Game: Question Matching Practice Activity10мин
Check Your Understanding: "Taiwanese business seeks specialized markets"8мин
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4мин
3
Раздел
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
10 видео (всего 39 мин.), 8 материалов для самостоятельного изучения, 6 тестов
10 видео
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5мин
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4мин
Unlockable Achievementмин
Business description, including management and operations (Video 3)5мин
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3мин
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3мин
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3мин
Marketing: Part Two (Business Plan) (Video 5 Part 1)5мин
Marketing: Part Two (Business Plan) (Video 5 Part 2)3мин
8 материала для самостоятельного изучения
Overview of Unit 31мин
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5мин
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7мин
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5мин
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7мин
“50 business ideas you can start for under $100"7мин
"Chilean government seeks to boost female-led start-ups"5мин
Game: Unit 3 Vocabulary Flashcards7мин
6 практического упражнения
Game 1: Practice with degree complements and intensifiers34мин
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10мин
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10мин
Game 2: Sorting the 4 Ps24мин
Check your Understanding: "50 business ideas you can start for under $100"10мин
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8мин
4
Раздел
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
9 видео (всего 36 мин.), 3 материалов для самостоятельного изучения, 5 тестов
9 видео
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6мин
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4мин
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3мин
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3мин
Strategic Language Focus - Describing Financials (Video 9)5мин
Creating a brief business plan (Video 10 Part 1)3мин
Creating a brief business plan (Video 10 Part 2)3мин
Unlockable Achievementмин
3 материала для самостоятельного изучения
Template and Model for Brief Business Plans (for Assessment 2)5мин
"Ethiopians hope start-ups turn into business success"5мин
Game: Unit 3 Vocabulary Flashcards7мин
4 практического упражнения
Game 3: Vocabulary: Word problems matching numbers with words18мин
Game 4: Vocabulary: Word problems matching numbers with words22мин
Game 5: Interpreting Results24мин
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8мин
4.8
50%
83%
14%
Лучшие рецензии
автор: AS•Nov 6th 2016
What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course
автор: FF•Jan 28th 2017
A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!
Преподавателя
Amy Nichols
Manager of International Research and Program DevelopmentEnglish Language Programs
James Riedel
Executive DirectorEnglish Language Programs
О University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
UNIQUE TO THIS COURSE: Can I take this course for free?
Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.
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