Об этом курсе
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Начальный уровень

Прибл. 25 часа на выполнение

Предполагаемая нагрузка: 5 weeks of study, 2-4 hours/week...

Английский

Субтитры: Английский, Монгольский

Приобретаемые навыки

Business PlanMarket ResearchEnglish LanguageEntrepreneurship

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Гибкие сроки

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Начальный уровень

Прибл. 25 часа на выполнение

Предполагаемая нагрузка: 5 weeks of study, 2-4 hours/week...

Английский

Субтитры: Английский, Монгольский

Программа курса: что вы изучите

Неделя
1
5 ч. на завершение

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.

...
23 видео ((всего 83 мин.)), 14 материалов для самостоятельного изучения, 13 тестов
23 видео
Course Introduction Part I - Course Overview (Video 2)4мин
Course Introduction Part II - Using the Course Site (Video 3)4мин
Unlockable Achievement9
What is Entrepreneurship? (Video 4: Part 1)2мин
What is Entrepreneurship? (Video 4: Part 2)5мин
Language Focus - Reading Skills (Video 5 Part 1)2мин
Language Focus - Reading Skills (Video 5 Part 2)5мин
Unlockable Achievement9
Why Entrepreneurship? (Video 6 Part 1)6мин
Why Entrepreneurship? (Video 6 Part 2)2мин
Ideas, Products, and Opportunities (Video 7)6мин
Unlockable Achievement9
Unlockable Achievement9
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7мин
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2мин
Deciding on a Type of Startup (Video 9 Part 1)5мин
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3мин
Risk, Failure, and Important Steps (Video 10 Part 1)4мин
Risk, Failure, and Important Steps (Video 10 Part 2)4мин
Language Focus - Comparative Structures (Video 11 Part 1)4мин
Language Focus - Comparative Structures (Video 11 Part 2)2мин
Language Focus - Comparative Structures (Video 11 Part 3)2мин
14 материала для самостоятельного изучения
Overview of the Unit5мин
Video/Listening: Elon Musk's Journey to Mars2мин
Game 1: Unit 1 Vocabulary Flashcards6мин
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5мин
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7мин
BASIC: Women taxi startups gaining speed globally5мин
ADVANCED: Women taxi startups gaining speed globally7мин
“This recent grad brewed a startup by managing the details”5мин
“'Impact Entrepreneurship' places importance on social consciousness"7мин
“Many paths lead to successful business startups”5мин
“Entrepreneurs find new ways to address housing shortages"10мин
Video: “Ludwick Marishane: A bath without water”4мин
“Broadway rallies to save a beloved diner"4мин
Game: Unit 1 Vocabulary Flashcards5мин
13 практического упражнения
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10мин
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8мин
Check Your Understanding: "Women taxi startups gaining speed globally"8мин
Check Your Understanding: "This recent grad brewed a startup by managing the details"4мин
Game 2: Identifying Different Types of Products6мин
Game 3: Creating Product Descriptions10мин
Game 4: Correlative Connectors & Sentence Connectors12мин
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10мин
Game: Connector Practice Activity10мин
Check Your Understanding: "Many paths lead to successful business startups"6мин
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10мин
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6мин
Check Your Understanding: "Broadway rallies to save a beloved diner"6мин
Неделя
2
5 ч. на завершение

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.

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18 видео ((всего 65 мин.)), 10 материалов для самостоятельного изучения, 9 тестов
18 видео
Unlockable Achievement9
Informal Research - Advantages and Disadvantages (Video 2)5мин
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2мин
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4мин
Language Focus - Listening Strategies (Video 4 Part 1)4мин
Language Focus - Listening Strategies (Video 4 Part 2)2мин
Unlockable Achievement9
Creating a Survey (Video 5 Part 1)6мин
Creating a Survey (Video 5 Part 2)4мин
Language Focus - Questions and Intonation (Video 6 Part 1)2мин
Language Focus - Questions and Intonation (Video 6 Part 2)4мин
Collecting Data (Video 7)5мин
Evaluating Results (Video 8)6мин
Unlockable Achievement9
Completing Assessment 2 (Video 9 Part 1)6мин
Completing Assessment 2 (Video 9 Part 2)1мин
Unlockable Achievement9
10 материала для самостоятельного изучения
Overview of the Unit1мин
Game 1: Unit 2 Vocabulary Flashcards5мин
BASIC: Washington state's new apple joining a changing industry5мин
ADVANCED: Washington state's new apple joining a changing industry7мин
BASIC: Bugs are the new food4мин
ADVANCED: Bugs are the new food5мин
Assessment 2 Model10мин
“Taiwanese business seeks specialized markets”5мин
“People who bring their own grocery bags are more likely to buy junk food”5мин
Game: Unit 2 Vocabulary Flashcards6мин
8 практического упражнения
Check Your Comprehension: "Washington state's new apple joining a changing industry"8мин
Game 2: More Practice with Comparative Language12мин
Check Your Comprehension: "Bugs are the new food"10мин
Game 3: Creating Survey Questions6мин
Analyzing Sample Survey Data14мин
Game: Question Matching Practice Activity10мин
Check Your Understanding: "Taiwanese business seeks specialized markets"8мин
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4мин
1 ч. на завершение

Unit 2: Identifying an Opportunity: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to submit a recording.

...
1 видео ((всего мин.)), 2 материалов для самостоятельного изучения, 2 тестов
1 видео
2 материала для самостоятельного изучения
Samples of Question Forms and Intonation (for Assessment 1)2мин
Samples of Question Forms (for Assessment 1, option 2)10мин
1 практическое упражнение
Questions12мин
Неделя
3
3 ч. на завершение

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.

...
10 видео ((всего 39 мин.)), 8 материалов для самостоятельного изучения, 6 тестов
10 видео
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5мин
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4мин
Unlockable Achievement9
Business description, including management and operations (Video 3)5мин
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3мин
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3мин
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3мин
Marketing: Part Two (Business Plan) (Video 5 Part 1)5мин
Marketing: Part Two (Business Plan) (Video 5 Part 2)3мин
8 материала для самостоятельного изучения
Overview of Unit 31мин
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5мин
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7мин
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5мин
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7мин
“50 business ideas you can start for under $100"7мин
"Chilean government seeks to boost female-led start-ups"5мин
Game: Unit 3 Vocabulary Flashcards7мин
6 практического упражнения
Game 1: Practice with degree complements and intensifiers34мин
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10мин
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10мин
Game 2: Sorting the 4 Ps24мин
Check your Understanding: "50 business ideas you can start for under $100"10мин
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8мин
Неделя
4
4 ч. на завершение

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.

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9 видео ((всего 36 мин.)), 3 материалов для самостоятельного изучения, 5 тестов
9 видео
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6мин
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4мин
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3мин
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3мин
Strategic Language Focus - Describing Financials (Video 9)5мин
Creating a brief business plan (Video 10 Part 1)3мин
Creating a brief business plan (Video 10 Part 2)3мин
Unlockable Achievement9
3 материала для самостоятельного изучения
Template and Model for Brief Business Plans (for Assessment 2)5мин
"Ethiopians hope start-ups turn into business success"5мин
Game: Unit 3 Vocabulary Flashcards7мин
4 практического упражнения
Game 3: Vocabulary: Word problems matching numbers with words18мин
Game 4: Vocabulary: Word problems matching numbers with words22мин
Game 5: Interpreting Results24мин
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8мин
Неделя
5
3 ч. на завершение

Unit 4: Attracting Investors and Obtaining Financial Support

In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.

...
20 видео ((всего 68 мин.)), 9 материалов для самостоятельного изучения, 9 тестов
20 видео
Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)3мин
Unlockable Achievement9
Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)4мин
Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)3мин
Unlockable Achievement9
Equity-Financing: Venture Capital (Video 3 Part 1)5мин
Equity-Financing: Venture Capital (Video 3 Part 2)2мин
Finding Investors in the Social Network (Video 4)4мин
Crowdfunding (Video 5 Part 1)4мин
Crowdfunding (Video 5 Part 2)3мин
Listening: Crowd-sourced funding provides kickstart to new business ventures2мин
Unlockable Achievement9
Making a Pitch to Attract Investors (Video 6 Part 1)5мин
Making a Pitch to Attract Investors (Video 6 Part 2)5мин
Creating an Effective Hook (Video 7 Part 1)5мин
Creating an Effective Hook (Video 7 Part 2)4мин
Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)5мин
Listening: How to Pitch a Business2мин
Unlockable Achievement9
9 материала для самостоятельного изучения
Overview of the Unit1мин
BASIC: Microfinance gives voice to rural Indian women5мин
ADVANCED: Microfinance gives voice to rural Indian women7мин
Instructions for Assessment 2: Persuasive Elevator Pitch5мин
BASIC: Tech startups boom in India, attract big investments5мин
ADVANCED: Tech startups boom in India, attract big investments7мин
"Crowdfunding for business growing in Africa"5мин
"The original social network: How global diasporas can mean big business"5мин
Game: Unit 4 Vocabulary Flashcards7мин
9 практического упражнения
Unit 4 Assessment 1: Reflective Response2мин
Check Your Understanding: "Microfinance gives voice to rural Indian women"10мин
Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"12мин
Game 1: Be brief!10мин
Check Your Understanding: "How to Pitch a Business"10мин
Check Your Understanding: "Tech startups boom in India, attract big investments"8мин
Check Your Understanding: "Crowdfunding for businesses growing in Africa"14мин
Check Your Understanding: "The original social network: How global diasporas can mean big business"8мин
Game: Build a Pitch - Structure Practice2мин
1 ч. на завершение

Unit 4: Attracting Investors and Obtaining Financial Support: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to make a recording.

...
3 видео ((всего 4 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
3 видео
Course Conclusion (Video 9)2мин
Course Conclusion (video 9)2мин
2 материала для самостоятельного изучения
Sample Elevator Pitch and Elevator Pitch Template5мин
Sample Elevator Pitch and Elevator Pitch Template10мин
1 практическое упражнение
Unit 4 Assessment 2: Elevator Pitch (written)2мин
4.9
Рецензии: 472Chevron Right

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54%

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Лучшие отзывы о курсе English for Business and Entrepreneurship

автор: ASNov 6th 2016

What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course

автор: AUFeb 25th 2019

English for Business and Entrepreneurship course is a good and interesting course, i had fun learning.i'll definitely recommend the course to my loved ones. Kudos to the brain behind the course.

Преподаватели

Avatar

Amy Nichols

Manager of International Research and Program Development
English Language Programs
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James Riedel

Executive Director
English Language Programs

О Пенсильванский университет

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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  • Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.

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