Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
English for Business and Entrepreneurship
Пенсильванский университетОб этом курсе
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Английский
Субтитры: Арабский, Французский, Португальский (Европа), Китайский (упрощенное письмо), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Турецкий, Английский, Испанский
Приобретаемые навыки
Business PlanMarket ResearchEnglish LanguageEntrepreneurship
Карьерные результаты учащихся
42%
начал новую карьеру, пройдя эти курсы
46%
получил значимые преимущества в карьере благодаря этому курсу
17%
стал больше зарабатывать или получил повышение
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Гибкие сроки
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Начальный уровень
Прибл. 31 час на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Китайский (упрощенное письмо), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Турецкий, Английский, Испанский
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Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Программа курса: что вы изучите
9 ч. на завершение
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
9 ч. на завершение
24 видео ((всего 83 мин.)), 14 материалов для самостоятельного изучения, 13 тестов
24 видео
Course Introduction Part I - Course Overview (Video 2)4мин
Course Introduction Part II - Using the Course Site (Video 3)4мин
Unlockable Achievement9
What is Entrepreneurship? (Video 4 Part 1)2мин
What is Entrepreneurship? (Video 4 Part 2)5мин
Language Focus - Reading Skills (Video 5 Part 1)2мин
Language Focus - Reading Skills (Video 5 Part 2)5мин
Unlockable Achievement9
Why Entrepreneurship? (Video 6 Part 1)6мин
Why Entrepreneurship? (Video 6 Part 2)2мин
Ideas, Products, and Opportunities (Video 7)6мин
Unlockable Achievement9
Unlockable Achievement9
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7мин
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2мин
Deciding on a Type of Startup (Video 9 Part 1)5мин
Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3мин
Risk, Failure, and Important Steps (Video 10 Part 1)4мин
Risk, Failure, and Important Steps (Video 10 Part 2)4мин
Language Focus - Comparative Structures (Video 11 Part 1)4мин
Language Focus - Comparative Structures (Video 11 Part 2)2мин
Language Focus - Comparative Structures (Video 11 Part 3)2мин
Online Learning Opportunities to Extend Your Skills38
14 материалов для самостоятельного изучения
Overview of the Unit5мин
Video/Listening: Elon Musk's Journey to Mars2мин
Game 1: Unit 1 Vocabulary Flashcards6мин
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5мин
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7мин
Women taxi startups gaining speed globally10мин
African women entrepreneurs think big and share dreams10мин
“This recent grad brewed a startup by managing the details”5мин
Young Entrepreneurs Win Million-Dollar Prize10мин
“Many paths lead to successful business startups”5мин
“Entrepreneurs find new ways to address housing shortages"10мин
Video: “Ludwick Marishane: A bath without water”4мин
“Broadway rallies to save a beloved diner"4мин
Game: Unit 1 Vocabulary Flashcards5мин
13 практических упражнений
Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10мин
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30мин
Check Your Understanding: "African women entrepreneurs think big and share dreams"30мин
Check Your Understanding: "This recent grad brewed a startup by managing the details"30мин
Game 2: Identifying Different Types of Products30мин
Game 3: Creating Product Descriptions30мин
Game 4: Correlative Connectors & Sentence Connectors30мин
Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"
Game: Connector Practice Activity30мин
Check Your Understanding: "Many paths lead to successful business startups"30мин
Check Your Understanding: Entrepreneurs find new ways to address housing shortages30мин
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30мин
Check Your Understanding: "Broadway rallies to save a beloved diner"30мин
8 ч. на завершение
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
8 ч. на завершение
20 видео ((всего 67 мин.)), 11 материалов для самостоятельного изучения, 10 тестов
20 видео
Unlockable Achievement9
Informal Research - Advantages and Disadvantages (Video 2)5мин
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2мин
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4мин
Language Focus - Listening Strategies (Video 4 Part 1)4мин
Language Focus - Listening Strategies (Video 4 Part 2)2мин
Unlockable Achievement9
Creating a Survey (Video 5 Part 1)6мин
Creating a Survey (Video 5 Part 2)4мин
Language Focus - Questions and Intonation (Video 6 Part 1)2мин
Language Focus - Questions and Intonation (Video 6 Part 2)4мин
Language Focus: Sample questions and intonation2мин
Unlockable Achievement6
Collecting Data (Video 7)5мин
Evaluating Results (Video 8)6мин
Unlockable Achievement9
Completing Assessment 2 (Video 9 Part 1)6мин
Completing Assessment 2 (Video 9 Part 2)1мин
Unlockable Achievement9
11 материалов для самостоятельного изучения
Overview of the Unit1мин
Game 1: Unit 2 Vocabulary Flashcards5мин
BASIC: Washington state's new apple joining a changing industry5мин
ADVANCED: Washington state's new apple joining a changing industry7мин
BASIC: Bugs are the new food4мин
ADVANCED: Bugs are the new food5мин
Samples of Question Forms and Intonation (for Assessment 1)2мин
Assessment 2 Model10мин
“Taiwanese business seeks specialized markets”5мин
“People who bring their own grocery bags are more likely to buy junk food”5мин
Game: Unit 2 Vocabulary Flashcards6мин
9 практических упражнений
Check Your Comprehension: "Washington state's new apple joining a changing industry"30мин
Game 2: More Practice with Comparative Language30мин
Check Your Comprehension: "Bugs are the new food"30мин
Game 3: Creating Survey Questions30мин
Unit 2, Assessment 1: Questions and Intonation30мин
Analyzing Sample Survey Data30мин
Game: Question Matching Practice Activity30мин
Check Your Understanding: "Taiwanese business seeks specialized markets"30мин
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30мин
4 ч. на завершение
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
4 ч. на завершение
10 видео ((всего 39 мин.)), 8 материалов для самостоятельного изучения, 6 тестов
10 видео
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5мин
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4мин
Unlockable Achievement9
Business description, including management and operations (Video 3)5мин
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3мин
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3мин
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3мин
Marketing: Part II: Business Plan (Video 5 Part 1)5мин
Marketing: Part II: Business Plan (Video 5 Part 2)3мин
8 материалов для самостоятельного изучения
Overview of Unit 31мин
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5мин
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7мин
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5мин
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7мин
“50 business ideas you can start for under $100"7мин
"Chilean government seeks to boost female-led start-ups"5мин
Game: Unit 3 Vocabulary Flashcards7мин
6 практических упражнений
Game 1: Practice with degree complements and intensifiers30мин
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"30мин
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30мин
Game 2: Sorting the 4 Ps30мин
Check your Understanding: "50 business ideas you can start for under $100"30мин
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30мин
3 ч. на завершение
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
3 ч. на завершение
9 видео ((всего 36 мин.)), 3 материалов для самостоятельного изучения, 5 тестов
9 видео
Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6мин
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4мин
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3мин
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3мин
Strategic Language Focus - Describing Financials (Video 9)5мин
Creating a brief business plan (Video 10 Part 1)3мин
Creating a brief business plan (Video 10 Part 2)3мин
Unlockable Achievement9
3 материала для самостоятельного изучения
Template and Model for Brief Business Plans (for Assessment 2)5мин
It's a startup world!10мин
Game: Unit 3 Vocabulary Flashcards7мин
4 практических упражнения
Game 3: Vocabulary: Word problems matching numbers with words30мин
Game 4: Vocabulary: Word problems matching numbers with words30мин
Game 5: Interpreting Results30мин
Check Your Understanding: "It's a startup world!"
Рецензии
Лучшие отзывы о курсе ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP
от партнера DA1 окт. 2020 г.
All thanks to Mrs Nichols and Mr. Redeil. I am looking forword to be in physical touch with Mrs. Nichol and Mr. Redeil. , I have lernt so much from them and their education method was so effective.
от партнера N18 июня 2020 г.
This is a great course and best opportunity for anyone who wish to start business. A knowledge and skill imparted in this course will definitely help anyone to start a business and become successful
от партнера LK29 февр. 2020 г.
With this course, I can have more knowledge in doing business, starting from having ideas to having funds and operating the startup. Hope to learn more about business process through other course.
от партнера NN16 мая 2020 г.
Coursers opened my eyes and my mind, i was fried to start my dream being as a Entrepreneur, but diving deeper in this course made me feel confidant about going ahead and get what i'm dreaming for.
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