Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property. You will be able to identify the different layers of the blockchain technology stack, and explain how these affect the governance of blockchain systems. As well, you will be able to identify seven qualities that a region in the world needs in order to attract technology startups and to build a vibrant blockchain ecosystem.
Этот курс входит в специализацию ''Специализация Blockchain Revolution for the Enterprise'
Blockchain and Business: Applications and Implications
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Об этом курсе
5.0
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Чему вы научитесь
Explain how blockchain technology will transform business structures, roles, and functions of enterprise
Define terms such as Distributed Application (DApp), autonomous agent, open networked enterprise, and distributed autonomous enterprise
Identify some strategic approaches to managing intellectual property with blockchain technologies
Identify the layers comprising the blockchain technology stack, and describe how each of these affects the governance of a blockchain ecosystem
Программа курса: что вы изучите
Неделя
13 ч. на завершение
Re-architecting the Firm
The corporation represents a pillar of modern capitalism. With the rise of a global peer-to-peer platform for identity, trust, reputation, and transactions, we will be able to re-engineer deep structures of the firm for innovation and shared value creation. In this module, we explore blockchain’s role in decentralizing the enterprise and its implications on the roles and boundaries of the firm.
13 видео ((всего 72 мин.)), 4 материалов для самостоятельного изучения, 3 тестов
13 видео
Instructor Introduction8мин
Module 1 Overview2мин
Decentralizing the Enterprise6мин
Practitioner Perspective - Andreas Wallendahl: Blockchain & ConsenSys1мин
Transaction Costs and the Structure of the Firm8мин
Opportunity 1: Search6мин
Opportunity 2: Contracting5мин
Opportunity 3: Coordination4мин
Opportunity 4: Building Trust4мин
Determining Corporate Boundaries7мин
Hacking Your Future: Boundary Decisions7мин
Module 1 Recap3мин
4 материала для самостоятельного изучения
hypothes.is10мин
Decentralizing the Enterprise15мин
Transaction Costs and the Structure of the Firm10мин
Opportunities for Blockchain10мин
3 практического упражнения
Decentralizing the Enterprise10мин
Opportunities for Blockchain8мин
Re-Architecting the Firm30мин
Неделя
24 ч. на завершение
New Business Models
There are countless opportunities for blockchain to disrupt or displace traditional centralized business models. In this module, we explore how blockchain technology can support “open networked enterprise” business models through the inclusion of native payment systems, reputation systems, uncensorable content, trustless transactions, smart contracts, and autonomous agents.
14 видео ((всего 79 мин.)), 7 материалов для самостоятельного изучения, 4 тестов
14 видео
Distributed Business Entities9мин
The DAO: A Cautionary Tale6мин
New Business Models Part 19мин
New Business Models Part 210мин
Practitioner Perspective - Yaniv Neu-Ner: Business Model for Counter4мин
Practitioner Perspective - Oleg Fomenko: Business Model for Sweatcoin2мин
What Are DApps?6мин
Example: bAirbnb6мин
Patents and Blockchain Innovation6мин
Practitioner Perspective - Rolf Hoefer: Intellectual Property2мин
Payments, Attribution, and Licensing5мин
Distributed Ownership3мин
Module 2 Recap3мин
7 материала для самостоятельного изучения
Distributed Business Entities10мин
New Business Models Part 120мин
New Business Models Part 230мин
DApps20мин
Patents and Blockchain Innovation20мин
Payments, Attribution, and Licensing20мин
Distributed Ownership10мин
4 практического упражнения
Distributed Business Entities4мин
New Business Models4мин
DApps6мин
New Business Models30мин
Неделя
34 ч. на завершение
Blockchain and the C-Suite
Because blockchain changes the deep structures and architecture of the firm, it will consequently transform our models of management and the roles of the C-Suite. Navigating the balance between blockchain’s hype and its true potential is a key responsibility of an organization’s management team. In this module, you will learn about some of the decisions and changes that business leaders can anticipate when considering how the future of blockchain will unfold within their business.
11 видео ((всего 40 мин.)), 8 материалов для самостоятельного изучения, 14 тестов
11 видео
The CEO6мин
The COO4мин
The CLO3мин
The CFO3мин
The CMO5мин
The CIO & CTO4мин
The CHRO4мин
Practitioner Perspective - Mihai Alisie: Implications for the C-Suite1мин
Practitioner Perspective - Rob Carter: Implications for the C-Suite2мин
Recap of the C-Suite2мин
8 материала для самостоятельного изучения
Explanation of Grading Scheme5мин
The CEO20мин
The COO20мин
The CLO20мин
The CFO20мин
The CMO20мин
The CIO & CTO20мин
The CHRO20мин
14 практического упражнения
The CEO2мин
The COO4мин
The CLO2мин
The CFO2мин
The CMO4мин
The CIO & CTO2мин
The CHRO2мин
The CEO6мин
The COO6мин
The CLO6мин
The CFO6мин
The CMO6мин
The CIO & CTO
The CHRO
Неделя
43 ч. на завершение
Leadership for the Next Era
Blockchain alone is just a tool. In order for this technology to fulfill its long-term promise, humans must lead. Rather than relying on state-based institutions, blockchain must be primarily self-governed through collaborations of civil society, private sector, government, and stakeholders in non-state networks. In this module, we discuss the idea of blockchain governance networks and explain how they can support blockchain stewardship at three levels: The platform level, the application level, and the ecosystem level. As well, you will learn about the conditions that are necessary for a blockchain-based hub of innovation to succeed.
14 видео ((всего 90 мин.)), 3 материалов для самостоятельного изучения, 4 тестов
14 видео
Intro to Blockchain Regulation11мин
Practitioner Perspective - Andreas Wallendahl: Regulation1мин
Fundamental Questions9мин
Regulatory Principles10мин
Practitioner Perspective - Hariton Korizis: Regulation2мин
Regulation vs. Governance9мин
Practitioner Perspective - Ana Trbovich: Regulation & Governance1мин
The Blockchain Stack7мин
Multiple Layers of Blockchain Governance7мин
A New Framework for Blockchain Governance12мин
Practitioner Perspective - Rob Carter: Governance1мин
Profile of a Blockchain Hotbed4мин
Recap of Module 45мин
3 материала для самостоятельного изучения
Blockchain Governance30мин
Profile of a Blockchain Hotbed20мин
Leadership for Transformation20мин
4 практического упражнения
Fundamental Questions4мин
Blockchain Governance4мин
Seven Conditions for Success2мин
Blockchain Governance & Leadership30мин
Преподаватели
Don Tapscott
Adjunct ProfessorО INSEAD
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society.
INSEAD’s multi-campus format and unmatched diversity deliver a truly global educational experience. Its 154 renowned faculty members inspire students through degree and PhD programmes, while every year more than 11,000 executives participate in its Executive Education programmes, both on campus and online.
О специализации ''Blockchain Revolution for the Enterprise'
Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand.
This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value.
The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from Ethereum, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem.
Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry.
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