Об этом курсе
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Начальный уровень

Some familiarity with business is helpful, but not required.


Субтитры: Английский, Испанский, Арабский

Чему вы научитесь

  • Check

    The underlying economics of innovation, technology, and market disruptions

  • Check

    The pros and cons of current digital technologies driving advancement

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    How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

Приобретаемые навыки

Technology DisruptionDigital TrendsCompetitive LifecycleDigital StrategyStrategic Management

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Начальный уровень

Some familiarity with business is helpful, but not required.


Субтитры: Английский, Испанский, Арабский

Программа курса: что вы изучите

2 ч. на завершение

How Technology Changes Business

The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.

10 видео ((всего 67 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
10 видео
Week 1 Introduction2мин
Exponential Evolution of Technology11мин
Deconstruction of the Value Chain9мин
Interview with Philip Evans on Deconstruction7мин
Technology Makes the Difference10мин
Digital Transformation at Pitney Bowes50
Interview with Pitney Bowes CEO, Marc Lautenbach12мин
Interview with Pitney Bowes Executive Vice President & President of Commerce Services, Lila Snyder8мин
Week 1 Conclusion2мин
2 материала для самостоятельного изучения
Course Overview & Requirements10мин
2 практического упражнения
Practice Quiz: Technology Laws of Business Disruption8мин
Week 1 Quiz: Technology Laws of Business Disruption10мин
2 ч. на завершение

The Mechanics of Disruption

Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.

10 видео ((всего 59 мин.)), 3 тестов
10 видео
A Historical Perspective6мин
Disruption Is Not New Part I5мин
Disruption Is Not New Part II9мин
Environmental Analysis & the Competitive Life Cycle6мин
The Competitive Life Cycle in Detail6мин
The Liability of Incumbency8мин
The Economics of Innovation9мин
A Portfolio View3мин
Week 2 Conclusion1мин
3 практического упражнения
Practice Quiz: Understanding the Context14мин
Practice Quiz: Winning in the Digital Age6мин
Week 2 Quiz on Foundations of Digital Transformation25мин
3 ч. на завершение

Digital Trends Past and Future

Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.

20 видео ((всего 144 мин.)), 5 тестов
20 видео
Big Data Part I6мин
Big Data Part II6мин
Interview with John Rose on Trust11мин
Shift to the Cloud Part I5мин
Shift to the Cloud Part II5мин
Internet of Things10мин
Additive Manufacturing Part I4мин
Additive Manufacturing Part II6мин
Cyber Security Part I8мин
Cyber Security Part II5мин
Artificial Intelligence Part I7мин
Artificial Intelligence Part II7мин
Blockchain Part I8мин
Blockchain Part II8мин
Interview with Nicolas Harlé on Blockchain8мин
Combination of Trends9мин
Tour Through BCG's Innovation Center for Operations12мин
Interview with Moundir Rachidi on Industry 4.06мин
Week 3 Conclusion2мин
5 практического упражнения
Practice Quiz: Drivers of Digital Transformation6мин
Practice Quiz: Opportunities and Challenges6мин
Practice Quiz: Emerging Trends and Technologies6мин
Practice Quiz: Emerging Trends and Technologies2мин
Week 3 Quiz: High-profile Digital Technologies20мин
3 ч. на завершение

Your Path to Digital Transformation

During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.

20 видео ((всего 161 мин.)), 4 тестов
20 видео
Interview with Tom Reichert on the Framework10мин
Strategy Driven by Digital13мин
Digitize the Core Part I8мин
Digitize the Core Part II5мин
Interview with Antoine Gourévitch on Digitization9мин
New Digital Growth Part I6мин
New Digital Growth Part II6мин
Innovation & UVA's i.Lab8мин
People & Organization11мин
Interview with Martin Danoesastro on Agile @ Scale8мин
Data & Analytics Part I2мин
Data & Analytics Part II11мин
Data & Analytics at London's Heathrow Airport10мин
Interview with Stefan Mohr on Technology10мин
Interview with Ralf Dreischmeier on Success Factors of Digital Transformation4мин
Week 4 Conclusion3мин
Course Conclusion1мин
4 практического упражнения
Practice Quiz on Layer 1: Strategy Palette2мин
Practice Quiz on Layer 2: The Fundamental Duality10мин
Practice Quiz on Layer 3: The Core Enablers8мин
Week 4 Quiz: Your Path to Digital Transformation20мин
Рецензии: 270Chevron Right


начал новую карьеру, пройдя эти курсы


получил значимые преимущества в карьере благодаря этому курсу

Лучшие отзывы о курсе Digital Transformation

автор: CNMar 1st 2019

very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help in summarizing the knowledge / lessons per module.

автор: KLMay 15th 2018

Very good course with practical case studies and interviews. Also the presentations were very nice by the BCG people. The teaching style was very approachable and fun especially by Amane Dannouni.



Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business

Amane Dannouni

Principal at Boston Consulting Group, Singapore

Sonja Rueger

Project Leader, Boston Consulting Group

Ching Fong Ong

Senior Partner and Managing Director, Boston Consulting Group


Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com....

О Виргинский университет

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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