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Вернуться к International B2B (Business to Business) Marketing

Отзывы учащихся о курсе International B2B (Business to Business) Marketing от партнера Университет Ёнсе

Оценки: 485
Рецензии: 95

О курсе

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Лучшие рецензии


7 сент. 2020 г.

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


18 дек. 2019 г.

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

Фильтр по:

26–50 из 94 отзывов о курсе International B2B (Business to Business) Marketing

автор: Riaz R K

21 июля 2020 г.

very helpful course and well organized.course material are up to data.

автор: Sujay P

21 авг. 2019 г.

Great platform to learn for marketing is conducted internationally.

автор: Vasyl R

8 июня 2018 г.

Great analysis and insights about International Marketing methods.

автор: Israel S

6 июня 2020 г.

I liked the course. A lot of benefit for my personal growing.

автор: Fausto R d B

23 мар. 2020 г.

Excellent course to answer current questions about B2B2C...

автор: Gopala K

15 мая 2020 г.

this is very good Gaining knowledge and Marketing strategy

автор: Kehinde D

10 мая 2020 г.

I had an insightful learning session with this course.

автор: Xavier M

2 июля 2020 г.

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

автор: Oluwatunmise D

14 мая 2021 г.

It's been a very insightful learning experience

автор: Sumant D

18 авг. 2019 г.

Good one for all the Leaders in all Industries

автор: Abdul-Rahman J

30 апр. 2020 г.

Very insightful, wish it was a bit longer.

автор: Seraphima V

22 мая 2016 г.

Thank you! For very interesting Course!!!!

автор: Ahmed A S

20 апр. 2016 г.

Great Course to Start a business Career

автор: Gabriel T E

19 апр. 2018 г.

Very good professor. Clear and clever.

автор: Georgios R

25 авг. 2019 г.

Fantastic course , Amazing Professor

автор: MOHAMED M P

21 авг. 2020 г.

Very good course in B2B marketing

автор: Imrul C

24 дек. 2020 г.

It has been an amazing course.

автор: Arshit T S

13 мая 2020 г.

International marketing skills

автор: Ashish C

31 мая 2018 г.

very good and informative

автор: Saurabh K

20 февр. 2019 г.

very good for learning

автор: Ankur K

15 авг. 2021 г.

The course was good!!

автор: SALONI C

17 окт. 2020 г.

Very knowledgeable

автор: jose m m

10 мая 2020 г.

perfect, very good

автор: Deleted A

13 февр. 2019 г.

excellent teaching

автор: Phan T A

5 апр. 2016 г.

love the lectures