Специализация: общие сведения

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Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are:

· Develop a plan for organizing, staffing and training a sales force.

· Identify the key factors in establishing and maintaining high morale in the sales force.

· Develop an effective sales compensation plan.

· Evaluate the performance of a sales person.

· Organize sales territories to maximize selling effectiveness.

· Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice.

Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
Только онлайн-курсы
Начните сейчас и учитесь по собственному графику.
Гибкий график
Установите гибкие сроки сдачи заданий.
Начальный уровень
Прибл. 6 месяцев на выполнение
Около 4 ч/неделю
Английский
Субтитры: Английский, Вьетнамский
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
Только онлайн-курсы
Начните сейчас и учитесь по собственному графику.
Гибкий график
Установите гибкие сроки сдачи заданий.
Начальный уровень
Прибл. 6 месяцев на выполнение
Около 4 ч/неделю
Английский
Субтитры: Английский, Вьетнамский

Специализация включает несколько курсов: 5

Курс1

Курс 1

Account Management & Sales Force Design

4.5
звезд
Оценки: 97
Рецензии: 30
Курс2

Курс 2

Sales Force Management

4.8
звезд
Оценки: 29
Рецензии: 5
Курс3

Курс 3

Compensation, Expenses and Quotas

4.6
звезд
Оценки: 14
Рецензии: 3
Курс4

Курс 4

Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

4.1
звезд
Оценки: 16
Рецензии: 5

от партнера

Логотип Университет Западная Вирджиния

Университет Западная Вирджиния

Часто задаваемые вопросы

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This specialization contains one course of five weeks, three courses of four weeks, and a final capstone project for a total of 18-19 weeks.

  • This specialization assumes some familiarity with retail settings, but no specific knowledge is required.

  • It is strongly recommended that students complete all five courses in sequential order.

  • No university credit is available for this specialization.

  • Upon completing this Specialization, you will be able to:

    · Develop a plan for organizing, staffing and training a sales force.

    · Identify the key factors in establishing and maintaining high morale in the sales force.

    · Develop an effective sales compensation plan.

    · Evaluate the performance of a sales person.

    · Organize sales territories to maximize selling effectiveness.

    · Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice.

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