- Marketing
- Task Management
- Branding
- Networking
- Resume writing
- goal setting
- Mission Statement
- Time management
- Measuring Success
- Email Communication
- Social Media
- Entrepreneurship
Специализация Musician’s Professional Toolbox: Your Portfolio Career
Assemble a suite of promotional materials and tools to support your music career.
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Чему вы научитесь
How to articulate your purpose as a musician in a professional mission statement and develop a personal brand and social media strategy.
How to assemble a portfolio of promotional materials, including a professional biography, headshot and resume/CV.
How to build tools for networking and task management.
How to create a visual representation of your intermediate and long-term career goals to help keep you on track and assess your progress.
Приобретаемые навыки
Специализация: общие сведения
Проект прикладного обучения
Learners will produce professional materials to help launch and support careers as musicians, including cover letters, resumes, and headshots. Additional assignments allow learners to prepare to network successfully, build and maintain clientele, develop a personal brand and mission statement, and more.
At minimum, a bachelors degree in music and/or experience as a practicing musician.
At minimum, a bachelors degree in music and/or experience as a practicing musician.
О специализации
Пройти курсы
Специализация Coursera — это серия курсов, помогающих в совершенстве овладеть определенным навыком. Можно сразу записаться на специализацию или просмотреть курсы, из которых она состоит и выбрать тот, с которого вы хотите начать. Подписываясь на курс, который входит в специализацию, вы автоматически подписываетесь на всю специализацию. Можно завершить всего один курс, а потом сделать паузу в обучении или в любой момент отменить подписку. Отслеживайте свои курсы и прогресс на панели управления учащегося.
Практический проект
В каждой специализации есть практический проект, который нужно успешно выполнить, чтобы завершить специализацию и получить сертификат. Если для практического проекта в специализации предусмотрен отдельный курс, прежде чем начать его, необходимо завершить все остальные курсы.
Получите сертификат
Когда вы пройдете все курсы и завершите практический проект, вы получите сертификат, которым можно поделиться с потенциальными работодателями и коллегами.

Специализация включает несколько курсов: 4
Strategies for Success in your Music Career
The Musician's Professional Toolbox is more than just a collection of career-building skills: professional musicians need strategies in place that maximize the impact of those skills. Designed for musicians at any point in their career, this course will provide learners with foundational skills necessary for managing your professional music career, including skill assessment, time management, goal setting and networking. The course can be taken by itself or as the first course in the Musician's Professional Toolbox.
Building Your Artistic Brand
In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
Promotional Materials Every Musician Needs
They say that first impressions are the strongest, and that is definitely true in the arts! The materials you create to communicate who you are and why you're special are critical to your professional success. This course will provide you with the skills to generate effective promotional materials you will use in your music career, including bio, headshots and other promotional shots, resume/CV, cover letters, and, tying everything together, your website. Perfect for young professional musicians creating promotional materials for the first time, as well as for seasoned professionals looking to up their game!
Launching Your Music Career
After you've acquired the various tools and strategies to build your music career, it's time to put those skills to work! In this course, you will acquire the skills to manage a variety of professional endeavors including self-management, freelance performing, and launching a private lesson studio. Perfect for the young professional or a seasoned pro looking to diversify their portfolio career.
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Колорадский университет в Боулдере
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Часто задаваемые вопросы
Какие правила возврата средств?
Можно ли зарегистрироваться только на один курс?
Можно ли получить финансовую помощь?
Могу ли я пройти курс бесплатно?
Действительно ли это полностью дистанционный курс? Нужно ли мне посещать какие-либо занятия лично?
Сколько времени занимает получение специализации?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
Получу ли я зачеты в университете за прохождение специализации?
What will I be able to do upon completing the Specialization?
Остались вопросы? Посетите Центр поддержки учащихся.