Специализация Content Strategy for Professionals

Начинается Sep 22

Специализация Content Strategy for Professionals

Create and implement engaging content. Master communications strategies to make you and your enterprise stand out.

Об этой специализации

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact.

Автор:

courses
5 courses

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projects
Проекты

Поможет на практике применить полученные навыки.

certificates
Сертификаты

Отметьте новые навыки в резюме и на LinkedIn.

Курсы
Beginner Specialization.
No prior experience required.
  1. 1-Й КУРС

    Content Strategy for Professionals: Engaging Audiences

    Выполнение
    4.5 hours of videos and peer review
    Субтитры
    English

    О курсе

    In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enha
  2. 2-Й КУРС

    Content Strategy for Professionals: Managing Content

    Выполнение
    1-3 hours/week
    Субтитры
    English

    О курсе

    In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and ho
  3. 3-Й КУРС

    Content Strategy for Professionals: Expanding Your Content’s Reach

    Выполнение
    1-3 hours/week
    Субтитры
    English

    О курсе

    In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social ne
  4. 4-Й КУРС

    Content Strategy for Professionals: Ensuring Your Content's Impact

    Выполнение
    1-3 hours/week
    Субтитры
    English

    О курсе

    In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into
  5. 5-Й КУРС

    Content Strategy for Professionals: Capstone Project

    Предстоящая сессия: Oct 8
    Выполнение
    4 weeks of study, 3-4 hours/week
    Субтитры
    English, Arabic

    О дипломном проекте

    The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understa

Авторы

  • Northwestern University

    Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications is training a new generation of multimedia journalists and integrated marketing communications professionals who are helping to shape an evolving media landscape.

    Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Candy Lee

    Candy Lee

    Professor

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