How to Use the TOWS Matrix to Analyze and Set Strategy

от партнера
Coursera Project Network
В этом Проект с консультациями вы:

Compute the four components of the SWOT Matrix to provide the basics of determining your TOWS analysis

Match the factors you computed on the TOWS matrix to determine the strategic relationships among the components

Determine your strategic priorities given the options you identified on the analysis you conducted

Clock2 Hours
IntermediateУчащийся среднего уровня
CloudЗагрузка не требуется
VideoВидео на разделенном экране
Comment DotsАнглийский
LaptopТолько для ПК

By the end of this guided project, you will be able to use the TOWS matrix to analyze and determine your optimum strategy. The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The elements of the SWOT Analysis provide the basics for the TOWS Matrix. But TOWS rearranges the information, and provides a framework to identify possible strategic options to pursue. TOWS analysis matches internal to external factors to help identify relevant strategic options. By combining the external environment’s opportunities and threats with the internal organization’s strengths and weaknesses, you can come up with four basic strategies. And the strategies are centered on exploiting opportunities, minimizing threats, overcoming weaknesses and capitalizing on strengths For us to practically demonstrate how the model works, we will use a spreadsheet to analyze an energy services company. Examples from the case study would empower you to use the model to analyze your company or any other company of your choice. The TOWS Matrix is a decision-making process for developing strategic alternatives. Both startups and large enterprises can use TOWS analysis approach as a primary strategic planning tool. At the end of the project, you will be able to use the matrix to brainstorm possible strategic options, determine your strategic roadmap, and identify your competitive advantage

Навыки, которые вы получите

  • Management Consulting
  • Marketing
  • Strategic Planning
  • Entrepreneurship
  • Leadership

Будете учиться пошагово

На видео, которое откроется рядом с рабочей областью, преподаватель объяснит эти шаги:

  1. Task 1: Introduction: By the end of this task, you will explain the TOWS matrix

  2. Task 2: Internal Factors: By the end of this task, you will identify your strengths and weaknesses

  3. Task 3: External Factors: By the end of this task, you will determine your opportunities and threats

  4. Task 4 Maxi-Maxi Strategy: By the end of this task, you will match your strengths to opportunities

  5. Task 5: Maxi-Mini Strategy: By the end of this task, you will link your strengths to threats

  6. Task 6: Mini-Maxi Strategy: By the end of this task, you will match your weakness to opportunities

  7. Task 7: Mini-Mini Strategy: By the end of this task, you will link your weaknesses to threats

  8. Task 8: Strategic options: By the end of this task, you will determine your strategic direction

Как устроены проекты с консультациями

Ваше рабочее пространство — это облачный рабочий стол в браузере. Ничего не нужно загружать.

На разделенном экране видео преподаватель предоставляет пошаговые

Часто задаваемые вопросы

Часто задаваемые вопросы

Остались вопросы? Посетите Центр поддержки учащихся.