Профессиональная сертификация 'Маркетинг в социальных сетях от Facebook'
Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.
от партнера

Чему вы научитесь
Create and analyze an effective advertising campaign for your target audience
Create a creative brief that includes the assets for your paid ad
Create, edit, and troubleshoot ads in Facebook Ads Manager
Establish and manage a social media presence
Приобретаемые навыки
Профессиональная сертификация: общие сведения
Проект прикладного обучения
Our projects offer an opportunity to apply social media marketing skills practically. From establishing your business goals and brand to creating and evaluating an ad campaign in Facebook Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins-and-outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.
No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required.
No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required.
Профессиональная сертификация включает несколько курсов: 5
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Advertising with Facebook
This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
от партнера

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

Часто задаваемые вопросы
Получу ли я зачеты в университете за прохождение специализации?
Can I just enroll in a single course?
Можно ли зарегистрироваться только на один курс?
Действительно ли это полностью дистанционный курс? Нужно ли мне посещать какие-либо занятия лично?
How long does it take to complete the Professional Certificate?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
Получу ли я зачеты в университете за прохождение специализации?
Will I only learn about Facebook and Instagram?
Остались вопросы? Посетите Центр поддержки учащихся.