Earn Credit Towards your Masters DegreeMaster of Business Administration (iMBA)
About this MasterTrack Certificate

Develop a rich understanding of the digital marketing landscape. Learn in-demand skills and further your marketing career with an in-depth training program.

Working about 15 hours per week, you’ll be able to earn the Digital Marketing MasterTrack Certificate in approximately 7 months....

What you will learn

  • CheckUnderstand how the principles of marketing are being leveraged by tools like the Internet, smartphones, and 3D printers
  • CheckLearn from successful digital marketing strategies and tactics via real-world case studies
  • CheckDevelop new skills in brand management, product positioning, and marketing strategy
  • CheckObtain insights into factors that shape consumer behavior in a digital environment
  • CheckBuild analysis and visualization skills that help you extract useful information from datasets

Skills you will learn

Digital MarketingBrand ManagementProduct PositioningMarketing StrategyBusiness AnalysisData VisualizationConsumer Behavior InsightsMarketing AnalyticsDigital Channels Strategy

100% online courses



option to pay in installments

7 months to complete

15 hours per week

Beginner level

No prior experience needed

4 hands-on projects



Subtitles: English

Earn degree credit

If you are admitted to the full Master’s program, your MasterTrack certificate will count towards your degree

What is a MasterTrack Certificate?


Master’s Degree Learning

A MasterTrack Certificate enables you to enroll in a section of a full Master's degree program

Be Job Ready

Gain career-relevant skills that attract attention from recruiters and hiring managers

Boost Your Resume

Receive a MasterTrack Certificate that you can add to your resume & LinkedIn profile

Engaging and Innovative

Collaborate with peers and get feedback from professors & industry experts

Interactive Learning Experience

You'll learn through readings, videos, graded assignments, real-world applied projects, and live global classroom sessions.

Live Global Webinars

Live Global Webinars

Feedback from Instructors and Experts

Feedback from Instructors and Experts

Real-World Projects

Real-World Projects

5 Courses in this MasterTrack

  • Pre-recorded videos
  • Live sessions and office hours
  • Real-world projects
  • Peer collaboration
  • Web and mobile access
Start April 11th4 weeks of study, 10-15 hours/week

Marketing in a Digital World

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers....
ArrowRightSee all 5 Courses

Industry-relevant hands-on projects to build your portfolio

Learners will incorporate UX Research and Design to design a complete product, taking it form an initial concept to an interactive prototype.

2 weeks to complete (10-15 hours per week)

Executing a Digital Marketing Campaign

You will execute a digital marketing campaign using a simulation - taking over the digital marketing campaign for an online retail company - working with other students in your own team....

What you will learn

  • CheckDigital marketing campaign execution and team leadership skills
4 weeks to complete (6 hours per week)

Become a Simulated Digital Data Consultant

Learn to analyze digital marketing data through marketing analytics processes to create a business plan and provide strategic recommendations through a simulation with an “external company”....

What you will learn

  • CheckGain an understanding of the data collection and analysis methods used by marketing professionals and learn the frameworks and approaches used to measure consumers’ digital actions.
4 weeks to complete (6 hours per week)

Create a Digital Communication Campaign

Use the tools you have learned throughout the course of this program to develop a digital communications campaign to resolve a specific problem presented by your “client” in a business simulation....

What you will learn

  • CheckIn this project you’ll learn how to evaluate and choose digital marketing channels to achieve the business and marketing objectives stated by your client.



Aric Rindfleisch

John M. Jones Professor of Marketing

Kevin Hartman

Visiting Professor & Head of Analytics at Google

Mike Yao

Associate Professor of Digital Media

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign community of students, scholars, and alumninis changing the world. With our land-grant heritage as a foundation, we pioneer innovative research that tackles global problems and expands the human experience. Our transformative learning experiences, in and out of the classroom, are designed to produce alumni who want to make a significant impact on society. The University of Illinois is ranked as the #14 public university and #52 overall university in the United States by US News and World Report (2018). The College of Education is highly ranked annually by U.S. News & World Report and was ranked No. 24 by the publication in its 2018 list of top education colleges. The University of Illinois College of Education addresses the challenges facing today's learners by advancing knowledge and impacting policy through research, teaching, and outreach. We develop the tools, methods, and habits of mind that innovate; and contribute to making education equitable and accessible to all learners; and we prepare leaders, researchers, and passionate advocates committed to transforming learners of all ages....

Limited spots available

Registration ends on March 26th

Frequently Asked Questions

  • If you’d like to start right away, you can access all of the self-paced MasterTrack Certificate content right away. The session for your course begins on April 11th. When the session begins, you’ll be able to ask the teaching team your questions, get feedback on your projects, and work with your peers on group assignments.
  • You’ll get access to all courses in this MasterTrack Certificate program. You’ll also receive detailed feedback from the teaching team on your projects. Finally, you’ll be able to complete the group assignments by collaborating with other MasterTrack Certificate learners.
  • No. MasterTrack Certificate courses are only available to learners who have paid for the program.
  • You can request a refund during the first 2 weeks after the start of your first course session.
  • Financial aid is not currently available for MasterTrack Certificate programs.

More question? Visit the Learner Help Center

MasterTrack™ Certificates are earned by completing a concatenation of graduate-level courses offered on the Coursera platform by some of the world's most elite universities. Those same universities may allow qualified, admitted students to apply earned MasterTrack™ Certificate credits towards related Master's degrees, leading to an affordable academic degree. Coursera does not grant academic credit, and does not guarantee that completion of a MasterTrack™ Certificate will result in academic credit; the decision to grant, accept, or transfer academic credit is subject to the sole and absolute discretion of an academic institution.