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Из курса от партнера University of Colorado Boulder

Business Writing

610 оценки

University of Colorado Boulder

Business Writing

610 оценки

Курс 1 из 4 — Specialization Effective Communication: Writing, Design, and Presentation

Writing well is one of the most important skills you can learn for success in the business world. Knowing how to write well allows you to deliver your ideas with the power they deserve. Good writing also conveys a sense of your professional excellence to the world around you. In this course, you'll master the simple, effective skills that drive all successful business writing. You'll create impactful documents that not only showcase your ideas, but showcase your own professionalism to your audience. The principles you learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace.

Из урока

Building Great Business Writing

The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started!

Who are you?3:02

Appearance Matters3:55

Looking Your Best4:22

Dave Gives Pointers: Type is the Message5:57

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Dr. Quentin McAndrew
Instructor
Department of English, University of Colorado Boulder

My philosophy about business writing, and

what you need to really accomplish with business writing,

comes from my role in business, and seeing what's really effective.

So for me, it's all clarity, and waste no time, and get your ideas across,

and make sure that your ideas are coming across in everything that you do.

>> And for me with design, I, as a freelancer, have almost always worked for

business people, and at the university, worked with business students,

trying to pitch ideas.

>> Right. >> And, clarity and

authority, the message itself is always trying to get to that message,

and that level of believability and credibility.

>> It's astonishing to me, even in the business world,

when I was working as an executive recruiter, and

I would get a cover memo from a CEO, whose name you might even know.

And I would read the cover memo and I would think, good grief,

I can't possibly send this person to an interview.

Right?

And I'm sure you've been to presentations from people and you're just,

your heart is aching for them because they just can't give the presentation.

So I do think that there's a market need for this.

I was recently reading an email from a very successful entrepreneur

to the chancellor of the university, and I was cc'd on it.

And it was so illiterate that I couldn't even understand

what we were going to talk about in the meeting.

>> Right? >> Like it was so,

[LAUGH] it was illiterate.

>> You've already lost respect for them before they even come through.

>> Well I went in with a wry grin, thinking this should be interesting,

because I don't know what this guy has to say.

>> So how does that happen?

How does someone who you know is intelligent and

professional, let something like that loose, essentially?.

>> I honestly have no idea because for me, business writing follows a formula.

It's really simple.

I think sometimes it's not being given the opportunity to understand the techniques.

And then, not having the discipline to actually apply them over time.

Right? The techniques are pretty easy.

In fact, they're so easy that maybe you think, I got this.

>> What are the techniques that we think are so easy?

You mentioned clarity, and I think I heard you say message, right?

That's related to clarity, so maybe those are two, and then you mentioned authority.

I think that's part of it, the authority to make a statement is part of it.

So clarity, and I would say that revision has to be part of it.

>> Yep, that's right, that's right.

Right?

That coming back to the message and smoothing it out.

>> Which would explain that email that you were talking about, that-

>> There was no revision [LAUGH].

>> No doubt the entrepreneur is fairly a smart and successful man.

>> Yeah. >> But he didn't take

the time to revise and to come, and that makes me think too,

you know, you said I've maybe thought less of him for that.

And, all these things.

Clarity, revision, authority.

They come down to a sense of self, don't they?

They come down to a sense of self-presentation,

whether it's in writing, design, or public speaking, it comes down to who are you?

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