How can you put data to work for you? Specifically, how can numbers in a spreadsheet tell us about present and past business activities, and how can we use them to forecast the future? The answer is in building quantitative models, and this course is designed to help you understand the fundamentals of this critical, foundational, business skill. Through a series of short lectures, demonstrations, and assignments, you’ll learn the key ideas and process of quantitative modeling so that you can begin to create your own models for your own business or enterprise. By the end of this course, you will have seen a variety of practical commonly used quantitative models as well as the building blocks that will allow you to start structuring your own models. These building blocks will be put to use in the other courses in this Specialization.

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Module 1: Introduction to Models

In this module, you will learn how to define a model, and how models are commonly used. You’ll examine the central steps in the modeling process, the four key mathematical functions used in models, and the essential vocabulary used to describe models. By the end of this module, you’ll be able to identify the four most common types of models, and how and when they should be used. You’ll also be able to define and correctly use the key terms of modeling, giving you not only a foundation for further study, but also the ability to ask questions and participate in conversations about quantitative models.