Which Firms Are Customer Centric?

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Получаемые навыки

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Рецензии

4.8 (оценок: 11,196)

  • 5 stars
    80,17 %
  • 4 stars
    17,11 %
  • 3 stars
    2,12 %
  • 2 stars
    0,32 %
  • 1 star
    0,26 %

AT

8 июня 2017 г.

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This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

MK

10 дек. 2015 г.

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Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Из урока

CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

Преподаватели

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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