What is Customer Centricity?

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Получаемые навыки

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Рецензии

4.8 (оценок: 9,751)
  • 5 stars
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  • 4 stars
    17.69%
  • 3 stars
    2.11%
  • 2 stars
    0.32%
  • 1 star
    0.25%
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

Из урока
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

Преподаватели

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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