Friction

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Получаемые навыки

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Рецензии

4.7 (оценок: 6,848)
  • 5 stars
    5,397 ratings
  • 4 stars
    1,253 ratings
  • 3 stars
    157 ratings
  • 2 stars
    24 ratings
  • 1 star
    17 ratings
AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

Из урока
GO TO MARKET STRATEGIES: Online-Offline Interaction & How to Find Lead Users and Facilitate Influence and Contagion

Преподаватели

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

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