Cracks in the Product-Centric Approach

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Получаемые навыки

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Рецензии

4.8 (оценок: 9,934)
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  • 4 stars
    17.58%
  • 3 stars
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  • 2 stars
    0.33%
  • 1 star
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AT
8 июня 2017 г.

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

EI
5 окт. 2019 г.

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

Из урока
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

Преподаватели

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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