Barriers to, and Challenges of, Customer Centricity

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Получаемые навыки

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Рецензии

4.8 (оценок: 7,399)
  • 5 stars
    5,855 ratings
  • 4 stars
    1,334 ratings
  • 3 stars
    167 ratings
  • 2 stars
    25 ratings
  • 1 star
    18 ratings
AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

Из урока
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

Преподаватели

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)
  • Jagmohan Raju

    Jagmohan Raju

    Joseph J. Aresty Professor

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