Introduction to Application to Analytics

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Получаемые навыки

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Рецензии

4.6 (оценок: 11,225)

  • 5 stars
    67,82 %
  • 4 stars
    24,63 %
  • 3 stars
    5,61 %
  • 2 stars
    1,21 %
  • 1 star
    0,72 %

PJ

2 февр. 2020 г.

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

FA

6 мар. 2016 г.

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

Из урока

Application/Case Studies

Преподаватели

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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