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Design Before Design

Course video 13 of 34

This week we are going to examine the various formal elements that make up an interface. We’ll start out with the larger questions of content, context and audience that frame any UI/UX project. In other words: What is it? Who is it for? And, where does it live? And we’ll look at the big picture of overall design direction, what is often referred to as “look and feel”. From there we’ll go into detail of how the basic components of how visual design works in the context of interface design: language, shape, color, imagery, typography, and icons. These areas will be the formal building blocks you will use to create the more complex visual structure of a screen-based user interface.

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