Week 4 Overview

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Из курса от партнера University of Virginia

Design Thinking for the Greater Good: Innovation in the Social Sector

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University of Virginia

Design Thinking for the Greater Good: Innovation in the Social Sector

58 оценки

Do you work for a nonprofit or in the social sector? Are you struggling to solve the problems and meet the needs of the people you serve? Come learn more about how design thinking, a human-centered approach to problem solving, can help you truly understand an issue, generate ideas worth testing and iterate to find solutions that make a real difference. Through global stories from areas as diverse as government, health care, and education, we’ll show you the tools, techniques and mindset needed to use design thinking to uncover new and creative solutions in the social sector. The development of this course was supported by the Batten Institute for Entrepreneurship and Innovation at the University of Virginia's Darden School of Business. For more about the Batten Institute, see: http://www.darden.virginia.edu/batten-institute/ @BattenInstitute @DesignatDarden

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ASKING "WHAT WOWS?" AND "WHAT WORKS?"

Welcome to our final week! This week we transition from idea generation to testing by examining the intersection of what stakeholders want and what the organization can sustainably offer. We'll consider the role of prototypes as a way to test our assumptions about a solution, and consider what it takes to launch a solution into practice, and see real-life examples of prototyping and testing in social sectors as diverse as healthcare and agriculture. You'll begin to think about your own social sector challenge you could tackle with design thinking. We end this week with some advice and actions for impact.

Week 4 Overview4:10

Intro to What Wows: Assumption Testing3:18

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Jeanne M. Liedtka
United Technologies Corporation Professor of Business Administration
Darden School of Business

Welcome back.

In the first part of our course, we held the organizations requirements and

constraints at bay while we drilled down on the stakeholder essentials.

We were concerned that we might filter stakeholder needs through our very

powerful organizational lens, and never get to break through thinking otherwise.

But now as we prepare to move into testing and ask the what wows and

what works questions, we need to bring the organizations requirements back in.

We transition from idea generation into testing by first examining which of

the portfolio of concepts we've created might achieve what we call the wow zone.

The intersection of what stakeholders want, but

the organization can sustainably offer.

As we prepare to enter this land of experimentation, we first surface

the critical assumptions behind why we believe that our concept should

be successful for both the stakeholder and the organization.

We'll then create visual prototypes that allow us to test our critical assumptions

in a way that makes them feel real to the people we're seeking feedback from.

Now the truth is, you'll never have enough time, energy, and

money to explore all of the concepts you've identified.

So, we need to make some tough choices between high-potential projects.

Some of them will need to be set aside at least for now.

To understand the power of assumptions, this week we'll head back to

Washington DC, to yet another very large federal agency, Health & Human Services.

Where you'll see that even in an agency of 80,000-plus people,

everyone can make a difference if they learn to harness the power of design

thinking in general, and assumption testing in particular.

Our health and human services story will focus on the experiences of a young

quality control officer at an Apache Indian reservation in Arizona as she

tests ideas for reducing long wait times at the local hospital she works at.

After that, assumptions now in hand,

we're ready to move into prototyping to see what this looks like in action.

We'll visit some of the most remote regions of Mexico,

to look at the work of an influential NGO MasAgro.

MasAgro is a partnership between the Mexican government and

agricultural groups that work with local farming communities to try and

bridge the gap between farmers and research scientists, and

encourage the adoption of sustainable, modern, agricultural methods.

But subsistence farmers' entire livelihoods can

rely on the success of each year's crop, and so they are very understandably

reluctant to risk abandoning their traditional tried and true methods for

the new ones, even if the new ones are aimed at raising their income.

MasAgro's approach is to use respected community leaders, and

local hubs to create prototypes that are literally field experiments,

to figure out what performs best under each location's unique conditions.

In the process, they demonstrate what works to skeptical farmers.

We'll also return to visit our old friend at Monash University Medical Center

to look at some of their experiments in action.

Then having completed our tour through the four questions,

we'll do a bit of reviewing of a territory we've covered.

We'll end with some advice and some suggested actions for impact

as you prepare to put to use all of the practices and tools we've talked about.

This, our final module, has an especially full agenda, so

I think we'd better get started.

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