Field Trip to Kroger's Ketchup Aisle: The Heinz Case

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Получаемые навыки

Cost-Based Pricing, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Price Discrimination, Price Elasticity Of Demand

Рецензии

4.8 (оценок: 518)
  • 5 stars
    83.59%
  • 4 stars
    13.89%
  • 3 stars
    1.93%
  • 1 star
    0.57%
MK

Jul 22, 2019

Excellent introduction to the mathematics behind cost and pricing strategies. This course gave me a lot of good information that I've already started putting into practice at work.

LB

Sep 01, 2020

A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.

Из урока
Price Discrimination

Преподаватели

  • Placeholder

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
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    Thomas Kohler

    Associate Director, Pricing
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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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