Case Application: Retail Relay Debrief

Loading...

Получаемые навыки

Cost-Based Pricing, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Price Discrimination, Price Elasticity Of Demand

Рецензии

4.8 (оценок: 263)
  • 5 stars
    211 ratings
  • 4 stars
    48 ratings
  • 3 stars
    4 ratings

The succinct and exhaustive account of pricing. Specifically, this course highlights the role of a firm's cost structure in pricing strategy. Highly recommended!

Great course. Has good coverage of important concepts and is delivered very well. Really useful course for those with interest in strategic pricing.

Из урока
Channel and Direct-to-Consumer Pricing

Преподаватели

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

Ознакомьтесь с нашим каталогом

Присоединяйтесь бесплатно и получайте персонализированные рекомендации, обновления и предложения.