The Importance of Enforceability

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Получаемые навыки

Marketing, Brand Management, Strategic Planning, Value Proposition

Рецензии

4.9 (оценок: 58)
  • 5 stars
    51 ratings
  • 4 stars
    7 ratings
AA

Jan 20, 2020

Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.

MA

Mar 01, 2020

It was a mindful course to explore the knowledge for the protection of the right involving trade.

Из урока
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Преподаватели

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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