Now, when we try to integrate sustainability into the core, of course, you need to start with your own management. The way I did it was to try to train them. I spent a number of occasions to train and understand why connect it to our purpose, our purpose to drive the shift and forcing myself to act as a teacher. I had to learn a little bit more than forcing my team to act as teacher in their teams. Then I followed them as the grandfather principle. I think that's where we started to create an arena where people could ask why five, seven times and really understand what does sustainability and what does driving the shift mean for me here in the workshop in Dar es Salam or in the assembly plant in Sao Paulo or in the purchasing department in [inaudible] I think we needed to cascade this through the organization and through a dialogue with a clear purpose. But then actually understand for the each individual what does that mean? It was all about training for us. What do you mean to drive to shift? Yeah. With driving the shift we mean that we represent, we are part of an ecosystem of transport and logistics. That represents 20 percent of the CO_2 emissions globally. We are part of a problem, but we would like to be part of a solution. For us driving to shift, is a purpose, it's a direction and trying to shift towards a more sustainable transport system. That is what we should deliver. That means that we are trying to build this into all the stakeholders that we have. Not only think about our employees, our owners and our customers, but there are two more dimensions when it comes to stakeholders, society and the planet. I think that's what we have tried to do with drive the shift. Its brings all these five stakeholders together and taking a bigger responsibility as a company, actually being a citizen of the global world as a company and taking that additional responsibility, which I think is coming back to survival and profitability and prospect is a necessity. The sustainability and the profitability goes hand in hand and we need to do this journey to be a strong company for the future. That is where driving the shift is, it's not only our purpose, it is actually also our strategy. There are several reports that focus on areas where industry can act in order to reduce their environmental footprint. Over time, these report has shifted towards a more business oriented perspective. Where business development is aligned with sustainability and carbon footprint reduction. When in line in technology development with sustainability, we need to consider various areas where impact and transformation can clearly be beneficial. Let's get to know more about four of these most relevant areas: the reduction of your emissions, the reduction of your value chain emissions, the integration of climate into your business strategy and the influence of climate action in society. Industry 4.0, the digitalization of industry-based on IoT and machine learning has enabled us to become smarter in our manufacturing processes. In what ways? Solutions are now focusing on sustainability in combination with emission reduction, processes get interconnected and thereby industries can ensure more flexible, reliable, efficient, and responsive manufacturing. Digitalization enables remote control, predictive maintenance, as well as planning and testing both in running processes and via digital twins. What can we then use digital twins for? We can enable code and algorithm testing in manufacturing before going live that can detect faults and improve design quality in very early stages of product design and or implementation. Smart factories can provide operational excellence through various digital technologies such as IoT, remote production, 3D printing, robotics and analytics. Sustainable impact is calculated into algorithms that optimize resource efficiency. How can we reduce the overall energy consumption with the digitalization then? We can use machine learning, for example, for adaptive control in several network of applications. Digital solutions can optimize value chains and make processes more flexible. However, it's a challenge to address the whole supply chain since many suppliers and companies have their own domain-specific data. It simply makes it harder to find ways to reduce emissions. The need to have a value chain or system perspective in order to address both cost and sustainable issues is of central focus. For example, a study based on value chain perspective showed that if the company increased energy consumption in paper production, they can reduce both chemicals and energy consumption in the printing process. The whole value chain reduced their environmental impact. Apparently, the value chain perspective can allow smarter production processes as a whole and reduce sub-optimization. Just as sharing environmental data in a value chain can be a way to open up for less protective view on company data access and usage. What do we need in order to integrate climate into our business strategy? It definitely requires knowledge about business technology regulation and sustainable opportunities. Based on those conditions and these conditions, business managers, as well as designers, need to take their time so they would not only repeat what they did before but also take innovative development and design steps to find the right solution. Of course, with a proper understanding of how offerings can contribute directly and indirectly. The business focus is often on the immediate impact of any new technology or product in terms of functionality and usage. However, the following orders of effect are crucial to distinguish from our perspective. Direct first-order effects are immediate opportunities and effects created by the physical existence of a product or software technology and by the process involved in its design and production. Indirect second-order effects are opportunities and effects arising from the use of the product, the application, and uses of software. Last but not least, systemic third-order effects are effects and opportunities that are caused by the wide scale of systems over time. As new products and solutions emerge, there is a need to address the indirect and systemic effects, as well. A central part is to view the information as an essential part in both the terms of empowering a circularity in the concept and in terms of improving sustainability on a system level. Therefore, the design phase should incorporate feedback mechanism for immediate control, enable continuous and [inaudible] learning. You can find several public tools in order to search for areas where solutions are needed. One of the example is the SDG compass, which is a guide presenting five steps for companies to maximize the contribution to the sustainable development goals. The SDG compass steps are understanding the SDGs, defining priorities, setting goals, integration, reporting and communicating. Other tools are Climate View, SDG trends scanner, the World Economic Forum. These tools both provide reports and links in several areas and can provide a broad perspective on both sustainable impact and sustainable challenges.
