Moods of Norway is a fashion company based in Oslo.
They make everything from shoes to pants to shirts to hats to sunglasses,
mostly for men, but also for women.
And what's distinctive about their clothing is that they go out of their way
to give you something to talk about about their clothing.
So if you look at one of their sports coats, it has a number embroidered
into the sleeve, and you may wonder, what is that number?
You may be able to find out if you investigated,
if you investigate on the web, if you ask someone at one of their stores.
And what you will find out is that number is the number of tractors produced
in Norway in the year that that clothing was produced.
Another set of shoes that they make includes instructions for
how to do a Norwegian dance on the inside of the shoe.
So that you can study the diagram, put the shoe on, and
then proceed to dance in the way of traditional Norwegians.
But their clothing is full of things like this,
things embroidered on the inner cuff of the pants.
A surprising pink lining inside a conservative black jacket.
The whole idea with Moods of Norway is to give you things you can learn about,
give you things that you can talk with people about, about their clothing.
And the more that you have to be informed, the more that you're inclined
to be informed, the more that you seem to be insensitive to prices,
because their prices are rather high.
They're not extremely high, but they are on the high side.
They are priced about like Hugo Boss, or a fashion label like that.
Okay, that's it for this module.
There's more to come on all of this.
So we've looked at how the world is changing.
We've looked at how companies are adjusting tho how the world is changing.
We've looked specifically at how
companies in Northern Europe are implementing what I think of as
21st century strategies to take advantage of how the world is changing.
And we talked a bit about some of the other implications that result
from this changed world, implications like hyper-competition.
We're now gonna move to the capstone project.
In the capstone project,
we'll introduce you to a project about one of these 21st century companies,
a company that's having what I would characterize as a 21st century problem.
In the next module we'll talk about that company,
their problem, and give you an assignment that's related to