Prospect Theory: Minimizing Losses and Maximizing Gains

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From the course by University of Illinois at Urbana-Champaign
Strategic Innovation: Building and Sustaining Innovative Organizations
140 оценки
University of Illinois at Urbana-Champaign
140 оценки
Course 1 of 7 in the Specialization Innovation: From Creativity to Entrepreneurship
From the lesson
Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

Meet the Instructors

  • Raj Echambadi
    Raj Echambadi
    Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
    Department of Business Administration, College of Business
  • E. Geoffrey Love
    E. Geoffrey Love
    Associate Professor
    Department of Business Administration, Gies College of Business

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