Putting it all together

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From the course by The State University of New York

Strategic Career Self-Management

151 оценки

The State University of New York

Strategic Career Self-Management

151 оценки

Course 1 of 4 in the Specialization Career Brand Management

According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker). In this course, you will learn how to think strategically and professionally about your career self-management. Through this course you'll develop an objective, external view of your marketable skills as a solid foundation for building a strong career brand. In particular, you'll be able to: - explain why developing a protean and boundaryless career perspective based on transferable (portable) skills is advantageous for continuing employability and career growth; - design your portable skills portfolio, identify and examine critically important competencies underpinning your transferable skills, and analyze your career self-management competency gaps; - increase self-awareness, pinpoint your career goals, and envision your future work self; - recognize the central role of self-management for developing transferable, marketable, skills and create a customized self-management information system (Career Development Lab) for ongoing personal development and professional growth; - conduct a thorough, competency-based job analysis in your area of interest and examine practices of evidence-based, data-driven competitive employee selection; -implement your newly developed skills for crafting effective selection criteria statements and refining your job applications.

From the lesson

Putting career self-management to work

In Week 5, you will focus on your next job and apply competency mapping for creating a powerful selection criteria statement. You will examine ways of presenting the evidence of your knowledge, skills, and abilities, and putting it all together to create a solid foundation for your brand. Your instructor for this week is John Beckem. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin.

Week 5 Overview0:31

Your next job4:47

Competency mapping5:07

Strategic plan4:31

Presenting evidence4:22

Putting it all together4:48

Preparing for a job interview & Self-management on the job: An Interview with Richard Sellers23:21

Meet the Instructors

Dr. Valeri Chukhlomin
Professor
SUNY Empire State College
Dr. Michele Forte
Assistant Professor, SUNY Empire State College
Community and Human Services
Dr. Kymn Harvin Rutigliano
Assistant Professor
SUNY Empire State College
Dr. John M. Beckem II
Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
Dr. Tonka Jokelova
Coordinator of Curriculum and Instructional Design
SUNY Empire State College
Amy Giaculli
Assessment Specialist
SUNY Empire State College

Hello, and welcome back.

In the previous video we talked about evaluating and

going back to re-examine all the competencies and

metrics to make sure that we are the best candidate for the job.

And so now that we have concluded that we are the best candidate for

the job, we want to talk about putting it all together.

Number one, let's talk about your resume.

Again, it is very imperative that you write your resume

specifically for the job and the company for which you are applying.

Number two, let's talk about your e-portfolio.

Your e-portfolio should show evidence of all the competencies

that you are saying that you are proficient for that particular job.

And so now that we have made sure our resume is together,

our e-portfolio is together, is all aligned.

We're saying that we have the necessary competencies and

skills needed for the job.

We want to build a brand.

We want to be able to display this.

So one thing is writing a cover letter, sending in your resume.

But now we want to look at what we're going to do with this e-portfolio and

how we can utilize it.

Most companies ask you to apply electronically.

And so right on your resume, if you have an e-portfolio and

you have uploaded it to the cloud or to a server, or even put it on a web page,

then you should be able to put a link right onto your resume where

a potential employer, if they want to see evidence of your competency,

they can click on that and upload to your e-portfolio,

where they can skim through and see different tangible assets,

proving that you are proficient in that competency.

Another good idea, remember in previous video we talked about LinkedIn.

And so if you have built a site and a profile on LinkedIn,

you also can give a executive summary or a snippet of your resume, but

more importantly, include a link to that e-portfolio,

where people who are perusing your experiences and

your competencies, can also see that you are very proficient in that.

And so, these are ways to build a brand.

And so, most people nowadays have utilized social media.

You know, how can you utilize social media to get your brand out?

What is a brand?

So, a brand is something that is significant with who you are.

So, the swoosh is significant with Nike.

And we see other things,

like the target is being a significant with the Target brand company.

And so building a brand, you also can find something significant for you.

And so if we look at social media, you might want to be on Facebook.

You might want to be on a blog.

Where you're not only writing about a certain aspect of your career but

you're also showing evidence as that link on your e-portfolio.

Something else that you might want to create is a personal webpage.

So in your resume or in your LinkedIn profile which is also another medium for

social media, you might have a link to your webpage.

And in your webpage someone else can see more information about your evidence

of your proficiency.

Also a good thing to include in your, either webpage or

portfolio, or a part of your LinkdIn profile is what I call an elevator pitch.

An elevator pitch which I suggest you record by way of video,

and you could be sitting in front of a laptop or have a web camera record you,

you want to give a brief synopsis no more than 30 seconds of who you are,

the competencies and skills that you bring to the table,

that an employer is going to find very valuable and want to hire you.

If they want to find more information they have the avenues of your resume,

your linked in profile, your e-portfolio or

your personal blog to find more information, is what I call a hook.

I want to hook them in and then use other things to kind of reel them in.

So what we've learned.

We've learned the process of self-evaluation.

Improving competencies.

And putting it all together to put forth our best foot, to showcase that

we are the best candidate for this particular job and for this company.

Thank you.

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