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Hi, welcome back to course number two in our specialization.
How to start a business.
In this lesson, we'll be covering the Ideation phase of Design Thinking process.
Let's provide a quick recap.
Remember that design thinking is a process that involves three distinct phases.
In phase one Inspiration,
we focused on what is the problem we were trying to solve?
And we did so by exploring three steps one framing the design challenge.
Step two was observation and step three with developing insights.
Now that we've developed an insight for
exploring, we move to the second phase of the process, which is ideation.
Remember that we are currently on a divergent thought process to open
ourselves up to all the possible solutions to our problem at hand.
So stay creative in the next phase.
Like inspiration,
the ideation phase of the design thinking process is broken into steps.
Step one is Brainstorming,
this is where we'll begin to dump all the potential solutions,
and fractions of solutions on the table so we can begin to sort them out.
In step two, Ideaflooding, we'll begin to think innovatively by pushing the ideas to
the extremes with implementation.
I know this is extremely corny, but think of this process as a rising river.
If it rains enough, i.e.
You develop a ton of interesting brainstorming ideas,
then the banks will rise.
And you're likely to reach an area that's been untouched by water in the past.
This untouched territory is where great ideas live.
Let's get started.
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I know we are all probably pretty sick and tired of the term brainstorming by now,
but I'd like to take a second and
suggest that it's not because of brainstorming itself is bad.
But rather because most of us have been involved in way too many brainstorming
exercises.
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Most of which fail because the teams knows that little
to no action will be taken on the ideas.
The good new is that because this is your own business you can't afford to be
cynical about this process.
Now's the time for you to get all that pen up concept and ideas out on paper.
The key is to work fast and get it all out.
Even fractions of ideas.
Anything that could possibly serve as a solution or
component of a solution needs to be put on the table during this exercise.
It's important at this phase to really free yourself and
get it all out so you can begin the search for synergies between concepts and
push your limits of your creativity in the out coming steps.
The more creative the input now, the more innovative the output later.
You're goldering this exercise as to come up with 100 ideas.
What's funny about this number is that people react in one of two ways.
Ether it seems very doable or it seems impossible.
I can assure you that it's both.
My advice to you during this exercise is to work with your team, so
that only one person records then only one person gets to speak at a time.
This will allow for greater organization of your concepts.
I would also suggest giving yourself a time limit of 30 to 45 minutes.
Remember that concept of creative constraint?
It's a powerful tool so it's time to use it.
Lastly, once you get stuck, which is usually around 30 or so ideas,
look back at your list and try to add to what you've already developed so far.
With these tips in mind, it's time for you to get started.
Let's jump into this brain storming exercise.
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Well I hope you had a very constructive brain storming exercise as it will be
critical for us to have these ideas begin in next step in our ideation process.
We call it Ideaflooding.
Step on is the you need to sort out our ideas in order to have some semblance of
all that you've dreamt up.
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Once you have these organized, it's time to look to consolidate concepts so
that you eliminate your overlaps.
Look for things that might have similar recurring themes and
condense them into one area.
Step three think about implementation.
Oftentimes the creativity of an idea lies in implementation,
not the components themselves.
So ask yourself, what is the most interesting or
extreme way I could implement each of these ideas we put down?
Ken SzymusiakManaging Director, Burgess Institute for Entrepreneurship & Innovation
Forrest S. CarterAssociate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
David WheelerCreative Research Faculty, The Hub for Innovation
