Case Studies : KPMG

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From the course by National Research Tomsk State University

Presentation skills: Speechwriting and Storytelling

71 оценки

National Research Tomsk State University

Presentation skills: Speechwriting and Storytelling

71 оценки

Course 1 of 4 in the Specialization Presentation Skills: Speechwriting, Slides and Delivery

“99% presentations suck!”, — said Apple former evangelist Guy Kawasaki in 2005. Up to now the situation hasn’t improved yet. Why? Most public speaking courses focus on “how” instead of “what & why”. How to stand, walk and talk during delivery with little attention paid to “what” — the quality of storytelling itself. Thereby a usual result is a looking slightly confident speaker with mesmerizing voice delivering an obscure mess of facts, figures and claims. In this course we take a more systematic approach, focusing on the content. How to structure your ideas, facts and data into a logical convincing story using a narrative structure. This course covers fundamentals of scriptwriting, packing, argumentation and language. This course is not about how to fabricate a catching tale, but rather how to structure your ideas, facts and data into an interesting story you are going to tell during your presentation.

From the lesson

Part 1: Setting the goals

This week is about setting proper goals for a presentation. Most people don’t set any proper goals when preparing for a presentation. That’s an error we are going to fix this week.

What's the deal with goals?7:03

How do we change that?4:13

Case studies: Kindle Fire HD7:53

Case Studies : KPMG2:58

Case studies : SAS6:36

Case study : Anniversary speech2:14

Problems with motivation7:01

Meet the Instructors

Alexei Kapterev
Lomonosov MSU BS

Let me give you a few examples of what I mean when I say that

certain presentation is informational or motivational.

And I will start with an informational presentation, and

I think I even brought a good one.

It's a report prepared by KPMG, a global auditing and consulting company.

It is called Global Audit Committee Survey.

And there it is, it starts with an introduction from the authors.

And then you have something very important,

something that you should have if you are preparing your report.

Table of Contents and it is all clickable.

So, whoever reads this, can just click and

skip to whatever part is interesting to him or her.

And the next thing would be conclusions right at the beginning, yes.

Four things and then another three things, seven in total,

seven key things that you need to read, and you can stop reading right here.

If this is all you're interested in, all right, this is it.

And then you have the main body of the report.

There's this blue chapter, few things there.

Orange chapter, a few things there and etcetera.

And let me just point you that on top there's this

navigation bar and it just follows so I can keep track of where I am and

how did I get here and where it is going and when it is going to end.

And the final part of the report is Appendix, where you have raw data.

And you can take it and

build your own nice looking chart if this is what you want.

So nice job KPMG.

This is how things should be done.

Once again, you have introduction in the beginning, you have table of contents and

navigation in the main body of the report and you have conclusions, right?

Things that these executives can read and then skip the rest.

And this is how reports are prepared.

Boring probably, if you have to present to a live audience using slides like that.

Well, I do not envy you.

As far as I am concerned, you are as good as dead, but for the report very nice job.

People read it in their own time, at their own pace.

This is what you should be doing if you are reporting.

They are motivated people, they asked you for

it, you are filling this information vacuum.

You are doing your job.

So nice job there.

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