Paid / Owned / Earned Media

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Получаемые навыки

Social Media Marketing, Social Media, Marketing Strategy, A/B Testing

Рецензии

4.7 (оценок: 894)
  • 5 stars
    77.96%
  • 4 stars
    17.22%
  • 3 stars
    3.80%
  • 2 stars
    0.67%
  • 1 star
    0.33%
RR
16 февр. 2017 г.

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

JM
11 мар. 2016 г.

This is great course. It has a lot of high quality content. This is really cool for anyone who wants to be succed with social marketing in the digital world.

Из урока
Content Strategy
In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.

Преподаватели

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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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