As I've shown you before in one of the earlier modules, Influencers have large
audiences and this is a really important thing because we want to be able to build
our own audience and we want to have access to other people's audiences, and
influencers can give you that.
And they give you that in spades in terms of media people,
influencers, and of course, your target demographic audience as well.
And so one of the things that's cool too is that
the audience of an influencer is often larger than yours.
Their reach just may be plain bigger, and that's valuable.
But that's not the only thing that you should think about here.
We call them influencers for a reason, and as I like to say,
it's because they have, well, Influence.
And, what that means is, and what I'm trying to show here in this top chart,
you see a group of people with an arrow to 20,000 connections.
So imagine those people cumulatively have 20,000 connections on social media,
and let's say they all share your content.
And maybe you'll get 20 shares and ten links out of that.
It's better than a sharp stick in the eye.
However, in the bottom I'm showing an influencer,
who by herself has 20,000 connections, and because she's an influencer,
she gets more shares and more links out of the same size audience.
And that's what gets back to the key here.
People listen to influencers more than they listen to other people.
And as I've shown you in a prior chart in the earlier modules,
influencers can help you build your audience when they share content.
And here I'm showing a share on Twitter
in this case the influencer is Suzy Powers as I like to call her.
And she shares it on Twitter, gets in front of her audience.
And then in her audience, there are other people there who see it,
some of whom might start to become your direct audience.
Some of them will retweet it and that will get in front of their audiences as well.
And then some of the people, even if they don't retweet it,
will just start following your content because they saw the influencer share it.
That's a great thing.
The other thing that's nice too is that influencers can write about you.
Here I'm showing an article from Wall Street Journal's Alistair Barr in which he
actually wrote about the study of the, I was involved in driving for my company
about Google's Mobilegeddon update and this is gold when they write about you.
You get the links that you're looking for.
You get the visibility which is great stuff.
But to make this work, you have to give them a reason to share your content or
to write about it.
And to do that, let's think about what are the key elements that make that work.
Well, first of all it has to be relevant for them, if it's not relevant for
them, ain't happening.
And then it has to be really good quality content.
And, if I haven't got another cross yet, so far in this course.
What I want you think about is good is not good enough.