[MUSIC] You made it. Congratulations. I hope that you've developed a much deeper understanding of what world-class content marketing is all about. I've tried to show you how creating great content, proactive social media efforts, and building relationships with influencers can all work together. We've also talked about what the data says about the best content marketing campaigns and how they work and what different types of content production opportunities are out there for you. But let the most enduring thought you carry forth from this course be that content marketing is not about manipulation or finding ways to bend the rules to gain SEO advantages. It's about helping you build such a strong reputation online that a search engine would be crazy to not show you prominently in their results. That depends on creating content so good that others are demanding access to it, about being seen as a prominent member in your community and that community that makes up your marketplace. To get there, you must never lose sight of the fact that your added value to the community is the key. In fact, over time, this expectation of the quality of what you produce content-wise can even start to feel a bit like an obligation. But embrace it, because the rewards for success are great, can help you grow your reputation, your visibility, your business and yes, your SEO results. I'm Eric Enge. Thank you for watching this course together with me. And thank you again. [MUSIC]