Course Overview

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From the course by University of California, Davis

Advanced Content and Social Tactics to Optimize SEO

320 оценки

University of California, Davis

Advanced Content and Social Tactics to Optimize SEO

320 оценки

Course 4 of 6 in the Specialization Search Engine Optimization (SEO)

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

From the lesson

Introduction

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!

Course Overview2:15

Meet the Instructors

Eric Enge
Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting

[MUSIC]

Welcome to the Advanced Content and Social Tactics to Optimize SEO Course.

I'm Eric Enge and I'm the CEO of Stone Temple Consulting,

a large digital marketing agency that focuses on SEO and

content marketing for many of the world's largest brands.

I got started in SEO by accident in 2002.

What happened is I joined a friend of mine's company,

and he was CEO of the company.

And I was supposed to help him with business development.

I wasn't even doing SEO at the time.

And I was there for 30, 60 days or so, and I turned and said to him.

Hey, we really ought to be trying to get traffic from search engines.

Never say anything like that to a CEO.

because, you know what he did next.

Turned around to me and said, great idea Erick!

You go do it.

Well I started doing that and a year later

we were getting $3 million in new sales from search engines on an annual basis.

I've been doing SEO ever since.

And along the way I ended up getting asked to coauthor a book, The Art of SEO.

I did that together with Rand Fishkin, Stephan Spencer and Jessie Stricchiola.

I also get to speak at many of the leading conferences on search and write columns on

SEO digital marketing and other topics on Search Engine Land and MOZ.

And I'm excited to be working with UC Davis Extension to bring my knowledge and

expertise to you.

I'm going to share with you many of the things I've learned about how content

marketing works, and how it can drive SEO.

Content marketing is the key to building the reputation and visibility for

your business.

And in the process, helps you get the high quality links

that driver higher SEO rankings and increased organic search traffic.

By the end of this course I hope you learned the way that powerful marketing

campaigns are structured, key tactics for accelerating growth, and

perhaps you'll learn to love content marketing the way that I do.

The rewards for success are great, and

effective content marketing will help drive strong SEO results.

Come along for the ride with me, and let's get started.

[MUSIC]

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