Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Course Overview
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Получаемые навыки
Social Media Marketing, Social Media, Content Marketing, Mathematical Optimization
Рецензии
AW
Jul 27, 2019
Excellent, although it would have been nice to have a template for preparing a content analysis of a website and social media template
MB
Sep 13, 2016
Very good and complete course. A bit difficult for those of us who we were not very fond of Social Media before. Thanks Eric.
Из урока
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
Преподаватели
Eric Enge
Co-Author of "The Art of SEO"