This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Introduction to Take Your Website Global
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Получаемые навыки
Data Analysis, Analytics, Marketing, Mathematical Optimization
Рецензии
HN
Aug 18, 2016
This course was very helpful. The websites and plug-ins mentioned for analyzing a site's SEO are more than valuable.
NW
Sep 21, 2017
I would say the peer review project should have been the data related subject but still ok.
Из урока
Take Your Website Global
In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.
Преподаватели
Dave Lloyd
Senior Manager, Global Search Marketing
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