Hello, welcome to this module. Are you looking for a way to expand your website's global footprint, engage with other languages, improve your revenue opportunities and explore new markets? Me too, I'm searching for the same thing regularly at work. I speak only Spanish, I don't know how to translate, learning multiple languages is not my skill set. But I do know how to make multi-lingual websites become more findable. It's not a difficult concept to master. Global SEO cuts across content, technical and regional layers to significantly improve the visibility and competitive value of your website. Common problems do arise though. Global optimization requires focus, resources, know how of best practices and additional budget for localization. Without the resources and knowledge, you can't scale. So using best practices is the only way to really drive long term value. Additionally, budget and localization is required to move the needle. So in this module, we'll cover global SEO. The perspective will be from a large brand perspective, but will apply to any business looking at ways to expand their market into new languages and countries. The lesson will start with common challenges of marketing globally online. Then we'll consider the guidance from Google on how to make websites more globally friendly. We'll touch on best practices including on site structure and URLs. Then we'll cover workflow and localization. Finally a few brief case studies. By the end of this module, you'll know how to work with a client on a global SEO and web marketing strategy, and we'll have concrete knowledge of the best practices that can help drive results. This works, I've used it with my team and my clients. If you're interested in finding ways to expand your skill set and the clients you'd be able to work with, follow along. Let's get started.