Welcome to this module. Are you looking for a way to do analytics and metrics comprehensively and with value for your stakeholders? I'm consistently looking at ways to do that better myself. Though I'm not really technical, there is always a way to find a solution or some kind of process that would help myself, my team, and my clients. Without data and metrics, there is no easy way to determine success in digital marketing. Common problems though, are not knowing how you define success based on your website goals, not knowing the audience for your reports, what data you might use, what KPIs or key performance indicators you might report out on, or how to set up your analytics platform correctly. So knowing the why, what, and how of pulling search metrics from Google Search Console, Google Analytics, and other tools is critical. This module will introduce you to web metrics, and specifically those focused on SEO. Data is critical to measure success, gain insight, and communicate value. Measuring performance should be built in at some level, to every SEO engagement. This module will clarify how to use tools, and analytics packages, to identify key metrics and report on them. Examples of KPIs and reports will also be shared. Once you complete this module, you'll be able to understand concepts, tools, and deliverables needed to report effectively on SEO performance. I've gathered some success stories, top tools, a clear step-by-step process, and a checklist to help you. It works, I've used it with my team and my clients. If you're interested in taking a look, follow along and let's get started.